In a landmark move, Sony will participate in the Abu Dhabi International Hunting and Equestrian Exhibition 2025, showcasing a diverse range of cutting-edge products that cater to both home entertainment enthusiasts and outdoor adventure lovers. This eagerly anticipated event, running from August 30 to September 7 at the ADNEC in Abu Dhabi, will provide visitors with a unique opportunity to explore Sony’s complete lineup of state-of-the-art offerings.
Innovative Offerings
During the exhibition, Sony will highlight its innovative array of products that cater to a broad audience, from families to outdoor enthusiasts. Visitors are invited to the entrance of Hall 3 daily from 11 AM to 10 PM to experience these exciting offerings. Among them are the award-winning 1000X headphones featuring advanced noise cancellation technology, designed to enhance auditory experiences whether at home or on outdoor excursions.
Expert Insights from Sony’s Executives
Commenting on the significance of this event, Jopen Jojo, Managing Director of Sony Middle East and Africa, stated, “The Abu Dhabi International Hunting and Equestrian Exhibition is the perfect platform to showcase Sony’s commitment to delivering products that meet the aspirations of the local audience. Our complete product lineup, ranging from home entertainment systems to thrilling video games and wildlife photography equipment, addresses the needs of families and talented photographers alike. We look forward to providing enhanced experiences through our partnerships, such as our collaboration with this prestigious exhibition.”
Featured Products
One standout product will be the 98-inch BRAVIA 5 screen, which offers luxurious entertainment solutions designed to elevate home viewing. For equestrian photography enthusiasts, Sony presents the Alpha camera series with G Master lenses, utilizing advanced artificial intelligence features to capture stunning imagery in all conditions.
Exciting Gaming Innovations
Additionally, Sony is introducing the complete lineup of Inzone gaming products for the first time in the region since their global launch. This includes gaming headphones, screens, and various accessories designed to enhance the first-person gaming experience, ensuring the utmost speed, precision, and stability.
Latest Innovations and Special Offers
Among the newest innovations is the Reon Pocket Pro, a wearable device that boasts exceptional design aimed at improving comfort and performance. Now available in the UAE, this device features advanced cooling and heating technologies that enhance airflow and manage temperature changes in varying environments.
Throughout the exhibition, Sony will offer a range of special promotions, including free tickets, exclusive discounts, and unique gifts, which can be obtained by registering at Sonyworld.ae.
About Sony
Sony is a wholly-owned subsidiary of the Sony Group Corporation, responsible for the management of entertainment, technology, and services within the group. The company’s mission, “Creating the future of entertainment through the power of technology in collaboration with creators,” reflects its ongoing commitment to enhancing the “Kando” experience for individuals worldwide.
About Sony Middle East and Africa: Sony Middle East and Africa LLC serves as the regional headquarters for both the Middle East and Africa, managing consumer electronics, mobile electronics, and gaming products across more than 40 countries in the region. In addition to stock management at its Free Zone facility in Jebel Ali, the company conducts various activities, including logistics, sales, marketing, advertising, and customer service through its partners.
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