The conclusion of the second edition of the “Dubai Content Creators Program” marks a significant milestone in enhancing digital health and science content. Conducted through a collaborative effort between the Dubai Press Club and Dubai Health Authority, the month-long series of intensive sessions was designed to equip content creators with the skills necessary to produce reliable and engaging content that meets the highest professional standards. This initiative aims to empower digital content developers, enabling them to communicate health information effectively within the community.
Collaborative Efforts for Success
At the closing event, Mona Ghanem Al Marri, Vice President and Managing Director of the Dubai Media Council and President of the Dubai Press Club, expressed sincere gratitude for the exemplary collaboration with the Dubai Health Authority, which played a pivotal role in achieving the program’s objectives. She emphasized that the collective efforts of institutions responsible for vital sectors significantly enhance Dubai’s position as a central hub for digital content development, particularly in the health sector.
“There is no doubt that digital content has become the leader in the media landscape, with its rapid dissemination and strong penetration into a wide community circle,” she remarked. Al Marri underlined the necessity for content creators to deliver accurate information built on sufficient knowledge and understanding of various aspects of the content presented to the audience. “This is to confirm its positive impact.” She noted that the initiative was driven by a belief in the media’s pivotal role in society, positioning Dubai as a leading center for producing credible Arabic content that contributes to creating a healthier and more sustainable future.
An Interactive Learning Platform
Launched on October 6, the program served as an interactive platform for experts, doctors, journalists, and content creators to share experiences and learn best practices in producing reliable health content. The aim was to raise community awareness about public health and quality of life, aligning with Dubai’s vision to bolster specialized Arabic content.
Dr. Amer Sharif, Executive Director of the Dubai Health Authority and Dean of Mohammed Bin Rashid University of Medicine and Health Sciences, stated, “Graduating the first batch of the Health and Scientific Content Creators Program is a significant milestone in building a more aware and responsible community. This program equips a generation capable of conveying information in a language that resonates with people while ensuring accuracy and reliability, fostering a knowledge-based health culture.”
Specialized Knowledge and Skills Development
Dr. Adel Sajwani, Family Medicine Consultant and Deputy Medical Director at Mediclinic Parkview Hospital, conducted a session titled “The Influential Doctor: How to Build Trustworthy Health Content in Our Community?” He discussed the role of doctors in health awareness outside clinical settings. Sharing his experience balancing his duties as a physician and his passion for content creation, he highlighted the importance of using social media to disseminate trustworthy medical messages in a language that everyone can understand.
Dr. Talal Al Muhaysin, a Dermatology Consultant, shared essential tips for creating health content, covering goals, topic selection, timing, title creation, and sourcing accurate information. He also differentiated between a “popular content creator” and a “successful content creator,” highlighting the responsibility that comes with financial gain amidst fulfilling civic duties.
Creative and Technical Insights
In another informative session, journalist Ahmed Al Katbi from Dubai Media Corporation elaborated on the fundamentals of content production using Artificial Intelligence, focusing on crafting commands for creative outputs and transforming initial ideas into comprehensive scripts. Ayah Mohsen Abdul Wahab from YouTube discussed effective content strategies on the platform, emphasizing smart content scheduling and maintaining a balance between attracting new audiences and retaining current followers.
The program also featured valuable insights from technical engineer Tamer Rabi and Business Development Manager Alaa Nawar of MediaCast, who led practical training on mastering live broadcasting techniques using various cameras. Furthermore, Dr. Mohamed Abdelzaher, CEO of the Artificial Intelligence Journalism Foundation, shared fundamental tips for understanding generative AI and its applications in the medical field.
Inspiring Collaborations for Future Content Creation
The “Dubai Content Creators Program” witnessed inspiring collaborations with key new media institutions, including TikTok, YouTube, and the Dubai Media Academy, among others. These collaborations focused on providing participants with rich knowledge content and training sessions led by prominent content creators, health professionals, and specialists.
As the program concluded, the collective knowledge shared and skills honed will undoubtedly pave the way for a new generation of content creators committed to enhancing public health awareness and providing credible information in an engaging manner.