In 2024, the UAE has significantly strengthened its status as a leading destination on the global tourism map, achieving remarkable advancements in various tourism performance indicators. With an increase in visitor numbers, contributions from the sector to the national economy, and a boost in hotel occupancy rates, the UAE continues to solidify its role in the international tourism landscape. This article explores how the Emirates is enhancing its position on the global tourism map through strategic investments, infrastructure development, and a commitment to sustainability.
Strategic Vision for 2031
The UAE’s tourism sector has undergone a substantial transformation, characterized by comprehensive infrastructural enhancements, robust legislation, and innovative initiatives, anchored by the UAE Tourism Strategy 2031. This strategic framework aspires to elevate the country’s status as one of the premier tourist destinations globally while boosting its competitiveness through an ambitious goal of attracting an additional 100 billion dirhams in tourism investments. With a target of doubling tourist arrivals to 40 million and generating an expected total contribution of 450 billion dirhams to the national GDP by 2031, the UAE is decisively placing itself on the global tourism map.
World-Class Infrastructure and Services
The UAE is committed to enhancing its economic capacities and expanding its tourism potential, focusing on updating and expanding travel sector facilities. The nation prioritizes the establishment of world-class infrastructure, ensuring the highest standards of service for visitors. Notably, local airports are anticipated to welcome approximately 150 million travelers this year, reflecting the UAE’s ambition to reinforce its position as a leading destination on the global tourism map.
Regional and Global Rankings
The UAE has emerged as a key player in the travel and tourism industry regionally and globally. It ranks first in the region and 18th worldwide in the 2024 Travel and Tourism Competitiveness Report by the World Economic Forum. The nation leads globally in the travel and tourism data provision index, secures second place in air transport infrastructure, and stands third in the comprehensiveness of travel and tourism data, underlining its dedication to elevating its standing on the global tourism map.
Future Prospects and Continued Growth
International tourism organizations predict exceptional growth for UAE tourism, which has effectively developed its policies and infrastructure in line with global best practices. Supported by visionary leadership aiming to cultivate sustainable tourism strategies, the sector is seen as a vital contributor to the national economy, further cementing the UAE’s position as a leading destination on the global tourism map. Reports indicate robust recovery, with hotel revenues hitting 13.5 billion dirhams in the first quarter of 2025, a trend projected to continue as the sector thrives. With a vibrant array of marketing campaigns and events underscoring the unique attractions of the seven Emirates, including Al Ain’s designation as the Capital of Gulf Tourism for 2025, the UAE is poised for remarkable success.