The Ruler of Sharjah Approves the Establishment of the Largest Unified Government Media Hub

In a significant step towards the development of the media sector, His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, has approved a series of major projects in Sharjah Media City, known as “Shams.” These projects mark a qualitative leap that enhances the media infrastructure in the emirate and establishes an advanced model for the integration of government entities operating under the Sharjah Media Council, reflecting Sharjah’s commitment to creating the largest unified government media hub characterized by efficiency and innovation.

A Promising Vision to Support the Media Sector

These projects are based on the vision of His Highness Sheikh Sultan bin Muhammad bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah, with close follow-up and interest from His Highness Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council. Sheikh Sultan bin Ahmed emphasized that the approval of these projects embodies the emirate’s vision for building an advanced media sector, focusing on innovation and international partnerships to provide modern technologies that support the goal of unifying media entities.

Shams Studios: The Future of Content Production

As part of these projects, the launch of “Shams Studios” will play a significant role in enhancing Sharjah’s ability to attract production companies and content creators. These studios will provide a professional platform for national talents to develop their skills and expand their presence in the media industry. Sheikh Sultan bin Ahmed affirmed that investing in media is an investment in people and their identity, as it enhances Sharjah’s cultural and intellectual status globally.

Establishment of the Largest Unified Government Media Hub

The project involves the creation of the largest unified government media hub in the UAE and the region, which will include media entities affiliated with the Sharjah Government, such as the Sharjah Media Council, the Sharjah Government Media Office, and the Sharjah Broadcasting Authority. Additionally, Sharjah Media City, “Shams,” will serve as the new headquarters for this hub, contributing to enhanced coordination and collaboration among these entities.

Advanced Facilities and an Integrated Production Environment

The project will include the establishment of a complex featuring approximately five large studios, with areas ranging from 1,500 to 3,400 square meters, to meet the needs of filmmakers and series producers. Specialized post-production facilities will also be available, including editing units, visual effects, and sound design, ensuring the delivery of television and cinematic productions that meet global standards.

Furthermore, the development will include the construction of two additional buildings for the Sharjah Media Council and the Sharjah Government Media Office, enhancing production and broadcasting efficiency. All of this is part of an effort to improve government communication effectiveness and achieve sustainable growth in this vital sector.

Overall, these initiatives represent a qualitative shift in Sharjah’s media history, embodying the principles of innovation and partnership. This reflects an optimistic vision for a more successful and influential media future.