In an exciting development for the UAE real estate sector, global developer One Group has announced its entry into the market with the ambitious launch of its ELEVATE brand. Aiming for a robust project pipeline valued at $1 billion, One Group is poised to transform the landscape of luxury living in the region.
One Group has unveiled ELEVATE, a brand dedicated to crafting lifestyle-centric luxury properties that promise to cater to the discerning tastes of residents and investors alike.
This strategic initiative signifies the Group’s most ambitious expansion in the region to date.
ELEVATE Introduces Beachfront Development in the UAE
The inaugural project under the ELEVATE banner will be a flagship beachfront development. While specific details about the project are yet to be disclosed, a formal announcement is expected in the coming weeks.
Zeeshaan Shah, Chairman of One Group, expressed his enthusiasm for entering the UAE market, stating, “I’m thrilled to officially begin our development journey in the UAE. I started my career in this extraordinary country 18 years ago, and witnessing its incredible transformation has been deeply inspiring.”
Shah further emphasized the UAE’s status, asserting, “Today, the UAE stands as a global benchmark for lifestyle, ambition, and opportunity—a true reflection of the vision and dedication of its great leadership.”
With a solid 15-year history that includes over $2.5 billion in global real estate transactions, One Group has established itself as a leader in luxury developments across three continents.
A $1 Billion Project Pipeline Ready to Roll Out
The introduction of ELEVATE marks One Group’s most significant move in the region, with an impressive development pipeline exceeding $1 billion set to unfold within the next 12 months.
Shah noted, “In every market we enter, we forge our own path—not by following trends, but by introducing a distinct, lifestyle-led approach to design and development.”
He emphasized that effective real estate transcends mere physical space, stating, “At its core, great real estate isn’t just about space—it’s about creating a way of life. Our focus is on crafting environments that elevate everyday living by integrating community, connection, wellness, and meaningful experiences.”
Collaborations with Hospitality Leaders
ELEVATE is currently engaged in advanced discussions with top hospitality and lifestyle operators for potential collaborations in creating branded residences within the UAE. This strategic partnership aims to further enhance the living experience for residents while establishing ELEVATE as a trusted name in luxury living.
As One Group embarks on this exciting journey, the UAE real estate market is poised for a transformative shift, driven by innovative designs and a lifestyle-focused approach. With ELEVATE, One Group sets the stage for a remarkable evolution in upscale property development in the region.