In a significant initiative led by His Highness Ahmed bin Mohammed bin Rashid Al Maktoum, the Mohammed bin Rashid Al Maktoum Charity Foundation has pledged 20 million dirhams to support the “Edge of Life” campaign. This vital campaign aims to rescue 5 million children from starvation, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, in conjunction with the holy month of Ramadan. The ultimate goal is to raise at least one billion dirhams to combat childhood hunger worldwide.
Vision and Philosophy Behind the Campaign
His Highness Ahmed bin Mohammed bin Rashid Al Maktoum emphasized that the campaign aims to save 5 million children from starvation, embodying the vision and humanitarian philosophy of His Highness Sheikh Mohammed bin Rashid Al Maktoum. He stated, “We learned from His Highness Sheikh Mohammed bin Rashid Al Maktoum that giving is a way of life, and spreading goodness and helping others is the highest form of humanity.” The “Edge of Life” campaign reaffirms these noble values, which have become essential to our national identity. This Ramadan initiative is expected to make a significant impact in the global fight against childhood hunger, structured through partnerships with prominent international organizations.
Commitment to Humanitarian Efforts
Abdullah Al Basti, Secretary-General of the Executive Council of Dubai and Chairman of the Board of Trustees of the Mohammed bin Rashid Al Maktoum Charity Foundation, emphasized that the “Edge of Life” initiative reflects the noble vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum in promoting social goodwill and sustainable giving. He noted that this campaign plays a crucial role in cementing the UAE’s position as a leading platform for humanitarian efforts globally. The campaign aims to establish a new phase in international efforts to protect children from hunger and confront the acute malnutrition challenges faced by millions.
How to Contribute to the Campaign
The Mohammed bin Rashid Al Maktoum Charity Foundation’s participation in the “Edge of Life” campaign is indicative of the institution’s commitment to support humanitarian initiatives launched by His Highness. The foundation believes that addressing child hunger is an urgent issue that cannot be postponed. Contributors can support the campaign through various channels: the dedicated campaign website at www.edgeoflife.ae, the campaign call center at 8004999, and direct bank transfers to the campaign’s account at Emirates Islamic Bank.
The “Edge of Life” campaign is also leveraging mobile technology, allowing donations through SMS services, with options to contribute varying amounts to assist in this crucial cause. All contributions collected will directly aid efforts to alleviate the suffering of children affected by hunger and malnutrition, addressing one of the critical humanitarian crises of our time.
This campaign is conducted in collaboration with esteemed organizations such as UNICEF, Save the Children, and the Children’s Investment Fund Foundation. The urgency of this cause cannot be overstated, as every minute, five children under the age of five around the world succumb to malnutrition and hunger.
The “Edge of Life” campaign stands as a powerful testament to the UAE’s enduring commitment to humanitarian aid, especially towards the world’s most vulnerable populations. By mobilizing both institutional support and individual contributions, the campaign seeks to forge a path toward a future where every child has access to the nourishment they need to thrive.