In celebration of India‘s 77th Republic Day, LuLu has launched its flagship event “India Attsav” across its branches, offering customers a unique opportunity to explore the rich cultural diversity of India through an extensive range of authentic Indian products available in various departments. The week-long festival aims to immerse shoppers in the vibrant traditions and culinary delights that India has to offer.
Inauguration and Cultural Significance
The event was inaugurated by Rohit Misra, Trade and Investment Advisor at the Indian Embassy, alongside Saifi Rubaiwala, CEO of the LuLu Group, and several high-ranking officials. Rohit Misra emphasized LuLu’s role in strengthening trade and cultural ties between India and its global partners. He remarked that initiatives like “India Attsav” help promote Indian products on an international level, providing the Indian diaspora with a shopping experience that feels close to home.
LuLu’s Long-standing Commitment
Saifi Rubaiwala stated, “We are organizing the India Attsav festival for the 28th consecutive year, and it has evolved over the years into a prominent shopping festival in the region featuring a wide array of authentic Indian products. The festival embodies the strength of the bonds, shared values, and historical connections between India and the UAE. Our purchases from India have surpassed one billion US dollars and continue to grow annually. India Attsav provides a unique platform for our customers to discover Indian products and culture.”
Diverse Offerings at India Attsav
The “India Attsav” festival showcases a vast array of Indian products, including premium grocery items, fresh fruits and vegetables, organic produce, millets, and agricultural goods from various regions of India, including the Northeast. Additionally, the festival features a selection of electronics, home appliances, fashion, and essential household items.
Gastronomic Delights
Shoppers can also indulge in a wide range of freshly prepared Indian dishes available daily, such as biryani, curry, popular street food items, traditional sweets, and millet-based baked goods. Exclusive offers and discounts are available on rice, spices, ready-to-eat breakfast options, cooking essentials, meats, and various staple food items, both in-store and on online shopping platforms throughout the campaign.
The event also saw attendance from Shabo Abdul Majid, Global Operations Director at LuLu, Nanda Kumar, Marketing and Communications Director, Abubakr T, Project Development Manager, Ajay Kumar, Abu Dhabi and Al Dhafra Area Manager, along with several other senior officials, further underscoring the significance of the “India Attsav” festival in promoting cultural exchange and business relations.