In a significant recognition of entrepreneurial excellence, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai, has awarded the Dubai-it Award in the business category to the “Fix Desert Chocolate” project. This accolade acknowledges the remarkable journey of a venture that evolved from a local home-based initiative to a global chocolate enterprise, leaving a profound impact on the chocolate industry and establishing a new category known as “Dubai Chocolate.”
From Home to Global Brand
Sheikh Hamdan remarked on the occasion: “We are proud to announce the Dubai-it Award for the business category to ‘Fix Desert’, which has introduced a new product to the world known as Dubai Chocolate.” He highlighted the entrepreneurial journey of Sarah Hamoudah and Yazan Al Ani, who started their project in Dubai, achieving remarkable global outreach. Within just a year, the sales of Dubai recipe chocolate surged by an astonishing 1,234%, and the project has expanded its influence to global pistachio supplies. Today, their products are sold under the name “Dubai Chocolate” in over 100 airports worldwide.
A Model of Exceptional Growth
The “Fix Desert Chocolate” project exemplifies the transformative power of innovative ideas. Within 15 months, it attracted over two million customers and recorded sales exceeding 6.5 million chocolate pieces. “Dubai Chocolate” has also become one of the most searched products on global search engines, with the hashtag generating 13.8 billion views in three months, further integrating it into the portfolios of numerous global brands.
A Reflection of Dubai’s Aspirations
Mohammed Abdullah Al Gergawi, Head of the Executive Office of Sheikh Mohammed bin Rashid Al Maktoum, praised the project’s potential to reshape entire sectors. “One project can transform an entire industry, shift market demands, and spur major global companies to innovate,” he said. He emphasized that “Fix Desert” has sparked a worldwide commercial wave featuring Dubai, embodying the very essence of the Dubai-it philosophy, where ambitious ideas culminate in remarkable achievements, resonating across the entire industry.
Fostering a Culture of Achievement
The Dubai-it initiative, launched by Sheikh Mohammed bin Rashid Al Maktoum, aims to cultivate a culture of accomplishment and establish a sustainable institutional approach based on speed, precision, and impactful outcomes. The annual Dubai-it Award recognises individuals and businesses that have turned aspirations into tangible results, exemplifying Dubai’s work philosophy through meaningful actions and initiatives.
In essence, the recognition of “Fix Desert Chocolate” is not merely an award; it represents a beacon of what can be achieved when vision, commitment, and innovation harmoniously converge. In a world where great ideas can start from humble beginnings, Dubai continues to provide a fertile ground for dreams to flourish and reach a global audience.