Dubai enhances its global leadership with the launch of “ND” for direct business events, marking a cornerstone in its effort to expand its hosting of high-level business events. The Dubai World Trade Centre, in collaboration with Informa Group, announced this new partnership aimed at establishing the “ND” company, reflecting Dubai’s commitment to strengthening its position as a global hub for direct business events.
Launch of “ND” Company
The Dubai World Trade Centre, a leading enabler of business in the region and a prominent player on the global events stage, announced a partnership agreement with Informa Group, a worldwide leader in business events, digital services, and academic research. This partnership was unveiled in March 2025 and combines the leadership of the Dubai World Trade Centre with the expertise of Informa Group, contributing to accelerated growth across national, regional, and international levels, thereby enhancing Dubai’s status as a global center for direct business events.
Diverse Portfolio of Events
The “ND” company aims to offer an exceptional portfolio featuring over forty brands representing major events in high-growth sectors, such as healthcare with the World Health Exhibition, the energy sector with the Middle East Energy Exhibition, and aviation through the Dubai Airshow. Other events include Gulfood and GITEX Global, along with the Gulf Information Security Expo and Conference. These brands are expected to generate revenues exceeding $650 million by 2026.
Events to Foster Innovation and Growth
Direct business events play a profound role in bringing together decision-makers and thought leaders, fostering innovation and growth across various sectors. These events enable companies to access new markets, showcase their products and services, and build sustainable partnerships. The establishment of the “ND” company comes at a crucial time, coinciding with an increase in the capacity of global event venues in Dubai, where the Dubai Exhibition Centre will provide 140,000 square meters of event space this year.
Upcoming Notable Events
The Gulfood exhibition, scheduled from January 26 to 30, 2026, will be the first commercial event organized by “ND,” taking place unprecedentedly at the Dubai World Trade Centre, with participation from over 8,500 exhibitors showcasing 1.5 million products from 195 countries. Following this, the World Health Exhibition WHX Dubai will be held from February 9 to 12, and WHX Labs Dubai from February 10 to 13, featuring over 4,800 exhibitors and an expected attendance of more than 270,000 professionals from over 180 countries.
The launch of the “ND” company once again demonstrates how Dubai is enhancing its global leadership through these direct business events, emphasizing its position as a center for innovation and economic growth in the region. As His Excellency Helal Saeed Almarri, CEO of the Dubai World Trade Centre, stated: “Dubai continues to be a leading global destination, and with this partnership, we are elevating our status beyond expectations.”