DAMAC Properties has concluded a record-breaking 2025 with remarkable sales totaling AED36 billion (approximately $9.8 billion), solidifying its status as the premier private developer in the UAE. This extraordinary achievement signals a pivotal moment for the company, driven by strong leadership, innovative projects, and strategic global collaborations that have propelled its success in the real estate market.
A Visionary Leadership Shaping the Future
DAMAC Properties has maintained its position as the leading private real estate developer in both the UAE and the Middle East. The company’s Managing Director, Amira Sajwani, emphasized the significance of this achievement, stating, “A new era begins for DAMAC in 2026. Our focus is clear: delivering dream homes for families with the highest quality standards. This next chapter will also be defined by landmark new projects and global partnerships.” Sajwani’s commitment to excellence and innovation highlights the company’s goals for the upcoming year and its dedication to sustaining momentum.
Record-Breaking Sales and Launches
In November 2025, DAMAC Properties set a new benchmark in the luxury real estate market by achieving AED11 billion (roughly $3 billion) in sales within just five hours during the DAMAC Islands 2 launch. This incredible response showcased an unwavering demand for luxury waterfront, resort-style communities in Dubai, surpassing the previous year’s notable result of AED10.2 billion ($2.78 billion) in sales achieved within 24 hours during the DAMAC Islands launch, which earned recognition from Guinness World Records for its exceptional performance.
Expanding Horizons with Strategic Partnerships
The success of DAMAC Properties can be attributed to its diverse range of projects launched in 2025, both locally and internationally. Noteworthy among these was the Chelsea Residences in collaboration with Chelsea Football Club. This partnership leverages the renowned brand’s influence, providing a unique investment opportunity that blends iconic branding with prime waterfront locations in Dubai, boasting uninterrupted 270-degree views of the Arabian Gulf.
Additionally, the Riverside Views project was DAMAC’s inaugural launch of 2025. The event attracted global attention and featured appearances by international celebrities, including Bollywood icon Shah Rukh Khan. Later in the year, the company introduced Capri One in August, designed to enhance community living with alluring water views, followed by the launch of DAMAC District in September.
A Legacy of Excellence and Future Prospects
DAMAC Properties’ flagship initiative for 2025, the DAMAC Islands 2, represents a significant expansion of its island-living portfolio. Furthermore, the company ventured into new markets with the launch of Phase One of DAMAC Hills Baghdad, indicating its commitment to expansion beyond established territories.
Since its inception in 2002 by Hussain Sajwani, DAMAC Properties has showcased a strong track record, delivering over 50,000 units while managing an impressive pipeline of more than 54,000 additional units currently under construction. As the company moves forward, the remarkable achievements of 2025 set a solid foundation for its ambitious plans and unwavering commitment to creating world-class real estate solutions.