This Cool Winter Pop-Up Returns with a Futuristic Glow-Up
This winter pop-up returns with a futuristic glow-up, delighting both locals and visitors alike. e& MOTB (Market Outside The Box) has made a grand comeback, offering a unique blend of culinary delights, fashion exhibitions, and captivating entertainment. Set against the vibrant backdrop of the Dubai Design District (d3) Waterfront, this engaging experience is part of the much-anticipated Dubai Shopping Festival and will run until January 11, 2026.
Culinary and Retail Offerings
As a central feature of this winter pop-up, e& MOTB showcases Dubai’s dynamic small and medium enterprises alongside a host of international brands. Visitors can explore over 90 diverse vendors, spanning the realms of fashion, beauty, wellness, lifestyle, and street food. Foodies will be thrilled by offerings from staple favorites like The Yard, Slice 45, and Oma Bakery, as well as innovative concepts such as RHRN and Bond Matcha.
On the retail front, a variety of brands await discovery, including Terribly Real, Sugar Lab, and Hype Selection, ensuring there’s something for everyone. Beauty enthusiasts can indulge in The Glow Bloc, featuring activations from prominent names like Kayali, MAC, NARS, and Dyson, all designed to elevate the beauty experience to new heights.
Entertainment and Live Performances
Entertainment is at the heart of this winter pop-up, with lively performances from DJs, bands, and mesmerizing dance troupes keeping the atmosphere electrifying. Notably, e& MOTB will host two major concerts featuring international stars. On January 2, the stage will be set for Belgian-Moroccan sensation DYSTINCT, followed by Turkish rap artist Lvbel C5 on January 10. These free-to-attend concerts add an exciting layer to the already vibrant event.
Immersive Experiences Await
If you’re looking to capture some Instagram-worthy content, the immersive installation “Journey to 2126” is a must-visit. This engaging space features an interactive doodle room, a whimsical upside-down train cabin, and a captivating infinity mirror room. At Emarat Station, get a glimpse into the future of fuel stations with unique installations, including a 360° video booth and gamified loyalty activation.
For those eager to express their creativity, hands-on workshops offer everything from tote bag customization and slime making to lip gloss crafting and embroidery, ensuring a memorable experience beyond shopping and dining.
Key Event Details
For anyone looking to immerse themselves in this winter pop-up, remember the following details: the event is free to enter and takes place at the d3 Waterfront in the Dubai Design District. Operating hours are from 4 PM to 10 PM Monday to Thursday, with extended hours on Fridays and weekends. Don’t miss out on this unique experience that perfectly melds food, fashion, and futuristic creativity.
