Strategic partnership signed between the Ministry of Family and Burjeel Holdings – Press release image
An initiative aimed at unifying efforts and complementing roles to achieve shared strategic goals
Press Release
– Her Excellency Sana’a Saheel:
The Ministry is keen to establish complementary partnerships with leading health institutions, leveraging their expertise and advanced capabilities to enhance family quality of life through:
- Launching innovative and sustainable community-impact initiatives.
- Supporting the Ministry’s efforts in developing national policies related to family health.
- Designing and implementing specialized initiatives to improve services for vulnerable groups and enhance their quality of life.
Abu Dhabi, in alignment with the UAE’s strategic vision to build a cohesive and prosperous society where the family is the focal point of development, the Ministry of Family has signed a Memorandum of Understanding with Burjeel Holdings. This partnership seeks to unify efforts and complement roles in developing and implementing quality initiatives and programs that promote family health, reinforce preventive and holistic health concepts, and support vulnerable groups, contributing to enhanced family quality of life in line with the UAE’s objectives of fostering healthy and flourishing families, coinciding with the Year of the Family.
Her Excellency Sana’a bint Mohammed Saheel, Minister of Family, and Dr. Shamsheer Vayalil, Chairman and CEO of Burjeel Holdings, attended the signing ceremony of the partnership memorandum, which was signed by Marwa Al Marzouqi, Acting Assistant Undersecretary for Support Services, and Imran Al Khouri, a board member of Burjeel Holdings.
Developing Comprehensive Health Initiatives for Families
The partnership aims to consolidate efforts between the Ministry of Family and Burjeel Holdings to develop and implement quality initiatives and programs that enhance family health and quality of life. This will be achieved through the provision of integrated health programs, launching innovative community initiatives, and raising awareness about preventive health. The partnership will also focus on developing specialized programs for priority groups, including the elderly, people with disabilities, mothers, and children. Furthermore, it will support the Ministry’s efforts to develop national policies linked to marriage, fertility, and family growth and sustainability while benefiting from the advanced medical expertise and capabilities of Burjeel Holdings to enhance community responsibility and create a sustainable impact that aligns with the state’s ambitions of building healthier and more stable families.
Promoting Family Stability
Her Excellency Sana’a bint Mohammed Saheel reaffirmed the Ministry’s commitment to expanding its strategic partnerships with various national institutions, stating that enhancing family stability and quality of life is a collective national responsibility that requires the integration of expertise and unified efforts. She highlighted that the partnership with Burjeel Holdings is a supportive pillar for developing an integrated system that combines innovative family policies with health services, meeting families’ needs at various stages of their lives and supporting the establishment of a more cohesive and sustainable society.
She added, “Through this partnership, we focus on launching practical initiatives with a sustainable impact, including preventive health, mental health, maternal and child health, as well as supporting those preparing for marriage and fertility, enhancing programmes for healthy ageing, which contributes to developing more integrated services for priority groups, elevates family quality of life, and strengthens the family’s ability to play its pivotal role in nurturing generations that adhere to their national values and identity and actively participate in national development efforts, in line with the ‘We are the UAE 2031’ vision.”
Dr. Shamsheer Vayalil, Chairman and CEO of Burjeel Holdings, stated, “Family health and well-being are the foundational pillars for building a cohesive and thriving community. We take pride in collaborating with the Ministry of Family to support its efforts in enhancing family health through integrated healthcare programmes, preventive health initiatives, and specialized services that meet the needs across various stages of family life. By leveraging our medical expertise and capabilities, we aim to contribute to improving the health of mothers, children, the elderly, and all priority groups, which supports the UAE’s vision of building healthier families and a more sustainable community.”
Family Wellness Programmes
The agreement includes implementing a wide range of integrated health programmes, which will involve developing preventive and therapeutic health packages under the “Family Wellness” initiatives, providing health services to Ministry employees and their families, as well as designing specialized programmes that enhance the physical and mental health of families. This establishes a comprehensive approach that improves health and supports family stability and quality of life.
The collaboration will launch innovative community initiatives targeting youth, those preparing for marriage, and families, while also supporting national programmes linked to the Year of the Family. Additionally, educational campaigns and specialized training workshops will be implemented to enhance awareness of reproductive health, mental health, and maternal and child health, helping to instil positive health behaviours within families.
Services for Senior Citizens
The partnership between the Ministry of Family and Burjeel Holdings will also focus on developing quality programmes for priority groups, including specialized initiatives to enhance services provided to senior citizens and offering comprehensive services for people with disabilities. This supports the establishment of a more inclusive and sustainable family system.
The agreement will see the launch of several strategic joint initiatives, including developing a national model for healthy ageing in conjunction with federal policies, benefiting from Burjeel Holdings’ medical and consultancy expertise in this area, as well as implementing the “Family Support” programme to train and qualify caregivers according to certified professional standards, providing first aid and emergency response programmes, and collaborating to support fertility policies through the preparation of evidence-based technical recommendations.
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