The Dubai Shopping Festival returns for its thirty-first edition with the “Shop, Scan, and Win” campaign, offering shoppers the chance to win cash prizes totaling up to one million dirhams. This festival is one of the most prominent annual events in Dubai, designed to attract residents and visitors to enjoy unique shopping experiences and ensure vibrant community engagement.
Details of the “Shop, Scan, and Win” Campaign
The campaign runs from December 5, 2025, to January 11, 2026, allowing shoppers to enter weekly digital draws by spending 200 dirhams or more at any participating shopping center. The total cash prize pool amounts to one million dirhams, with 30 winners being honored throughout the festival, reflecting the scale and variety of the prizes.
Weekly draws will take place on December 12, 19, and 26, 2025, as well as on January 2 and 11, 2026, at the main stage of the Dubai Shopping Festival in Global Village. Six lucky shoppers will be chosen each week, with cash prizes ranging from 10,000 to 33,333 dirhams, adding an element of excitement and encouraging participation in the campaign this year.
How to Participate in the Campaign
To participate, customers must scan the QR code available at the retail outlets in participating shopping centers and then upload their purchase receipts through the designated platform. This straightforward registration process allows participants to receive digital vouchers that directly reflect the value of their purchases, enhancing the shopping experience and making it more interactive.
Partnership with P.U.Z. Company
The campaign benefits from the support of P.U.Z. Consulting as the official organizing partner. In this context, Mr. Paigo Kourish, the CEO of the company, stated: “The Dubai Shopping Festival has always been a platform for creating memorable moments for shoppers, and this year’s campaign aims to enhance this approach.” The campaign contributes to the discovery and revitalization of shopping centers in the city.
Participating Centers in the Campaign
The campaign takes place in 15 commercial and community centers, including Al Ghurair Center, Al Khail Gate Community Center, Arab Center, Bay Avenue, Dubai Festival Plaza, and other centers rich in shopping experiences. Thus, “Shop, Scan, and Win” enhances the shopping experience for lovers of entertainment events and valuable prizes.