During the Arabian Travel Market 2026, the Sharjah Group, a portfolio of luxury destinations under the Sharjah Investment and Development Authority (Shurooq), showcased the diverse range of experiences available for tourists visiting the emirate. With offerings that encompass nature, heritage, adventure, wellness, and relaxation, visitors can embark on multifaceted journeys all within a single stay in Sharjah.
Diverse Environments and Unique Experiences
The portfolio affords travellers the opportunity to transition between a variety of landscapes, from mangroves and protected coastal areas to sandy dunes, deserts, mountainous regions, and historic villages. This diversity reflects the rich natural and cultural tapestry of Sharjah, allowing visitors to integrate multiple destinations and experiences into their travel itineraries.
Tailored Engagement with Nature and Culture
Ahamd bin Zayed, the General Manager of the Sharjah Group, emphasised the emirate’s unique offering of varied experiences all within one location. The Al Faqa Lodge invites guests to connect with nature, while Al Badair Oasis and the Moon Lodge provide immersive desert experiences. On the other hand, Najd Al Mqsar serves to highlight heritage, alongside other destinations that offer a plethora of different atmospheres and experiences.
A Unique Journey with Every Visit
This variety encapsulates the wealth of experiences that Sharjah has to offer, ensuring that each journey carries a distinct character inspired by its environment and surroundings. Coinciding with a global surge in demand for experiential travel, more travellers are designing trips that incorporate multiple activities and destinations, rather than limiting themselves to a single location.
Seven Distinct Destinations
The Sharjah Group’s portfolio includes seven key destinations: Al Faqa Lodge, Al Badair Oasis, Al Faya Lodge, the Moon Lodge, Najd Al Mqsar, the Reyhan Lodge, and Nomad. Each location has been thoughtfully designed to resonate with its unique setting, offering a variety of hospitality experiences instead of repeating the same template across destinations.
Encouraging Extended Stays
Bin Zayed noted that increasing visitor stay durations requires providing more compelling reasons for them to remain and uncover new experiences. Offering diverse destinations allows guests to extend their trips without encountering the same experience twice. The Sharjah Group aspires to establish Sharjah as a destination where visitors can continually explore throughout their stay.
Engagement at the Arabian Travel Market
At the Arabian Travel Market 2026, the Sharjah Group is engaging with travel partners from both regional and international markets to promote journeys that offer a blend of multiple experiences, linking various destinations. This initiative aims to highlight the rich variety of Sharjah’s tourism offerings and support its objective to attract visitors seeking richer and more diverse experiences.