The Social Services Department of Sharjah has launched a new version of its annual community project “أنتم جنتنا” (You Are Our Paradise), furthering its commitment to social solidarity and community cohesion. This renewed initiative aims to support the elderly, emphasizing the role of institutions in enhancing community responsibility programs. By focusing on enriching the lives of seniors aged 60 and above, the project not only brings joy through direct interactions but also helps nurture a supportive environment that acknowledges their contributions to society.
Social and Recreational Activities to Enhance Mental Health
The “أنتم جنتنا” project targets seniors who are recipients of the department’s services. Coinciding with the International Day of Older Persons, this project represents one of the most significant social initiatives organized by the department. Through this program, gifts are delivered directly to the homes of seniors, alongside organizing various social and recreational activities that aim to bolster their mental and social well-being. This initiative seeks to restore their sense of belonging and promote their active role within the community.
Social Integration and Institutional Partnerships
Hessa Al Hammadi, the Director of Community Cohesion at the Social Services Department, expressed her pride in the launch of this new edition of the project. She stated, “It embodies the humanitarian message of Sharjah in caring for the elderly and recognizing their contributions.” Al Hammadi highlighted that the initiative goes beyond merely giving gifts; rather, it serves as a reminder of their esteemed status in society. Engaging directly with seniors in their homes allows for genuine expressions of gratitude from the community for their past contributions.
Strengthening Values of Cohesion and Solidarity Across Generations
Al Hammadi further emphasized that reinforcing values of cohesion and solidarity between generations significantly enhances community strength and sustainability. She urged all entities and individuals to contribute to this noble humanitarian initiative. The “أنتم جنتنا” project also includes health, psychological, and social support, focusing on integrating seniors into community life through activities and competitions that engage them and keep them active, ultimately reflecting positively on their overall health.
Opportunities for Community Support
The Social Services Department encourages both institutions and individuals who wish to contribute to the project through various channels. Contributions can be made via text message donations or through a dedicated bank account at Sharjah Islamic Bank, as well as engaging through the department’s social media platforms.
Promoting Sustainable Community Development
Al Hammadi noted that various departments within the organization are cooperating to implement the project. Institutions across different sectors can provide support through monetary and in-kind sponsorships directed towards enhancing the quality of life for seniors. The “أنتم جنتنا” project reflects Sharjah’s vision of establishing sustainable community development while highlighting the importance of including the elderly in public life as valuable human and cultural assets that deserve recognition and support at all stages of life.
What’s New in the 2025 Edition?
This year’s version of “أنتم جنتنا” has been revitalized with innovative ideas, expanding its reach to all branches of the Social Services Department across the Emirate of Sharjah. The outreach activities are now extended to various emirates through broader partnerships with governmental entities, private institutions, and charitable organizations, aiming to encourage community participation and attract a larger number of contributors and supporters.
Incorporating Smart Technologies for Support and Documentation
The 2025 edition stands out with the introduction of smart technologies that facilitate support processes and documentation. This includes mobile automated payment devices at promotional sites, linking contributions with QR codes on “أنتم جنتنا” bags, allowing for immediate and accurate documentation of community participation. Additionally, various volunteer opportunities are presented for community members of all ages to engage in different stages of the project, from promotional activities and sorting bags to accompanying field teams to deliver gifts to the elderly in their homes.
Launching a Mobile Promotional Corner
Another significant addition this year is the launch of a mobile promotional corner equipped with informational materials and designated contribution bags. Electronic payment services are provided via mobile devices that traverse institutions and shopping centers, ensuring that the project’s message reaches the widest possible audience. Digital communication channels have also been activated to receive contributions via the department’s platforms.
Aiming for a More Inclusive and Impactful Community Experience
Through these enhancements, the 2025 edition seeks to deliver a more inclusive and impactful community experience, reinforcing values of giving and cohesion among generations and placing the elderly at the heart of the social and humanitarian movement across the nation.