The Sharjah Digital Department, in collaboration with Shams, the Artificial Intelligence Club affiliated with Sharjah Media City, recently hosted a specialised workshop titled “Artificial Intelligence and Digital Media.” This initiative forms part of the department’s ongoing efforts to enhance the skills of its employees and empower them to integrate AI applications across various work domains, thereby improving performance efficiency and elevating the quality of outputs.
Empowering Employees through AI Knowledge
The workshop specifically targeted employees within the fields of media, marketing, and design. Its primary focus was to enhance their knowledge and skills in utilising AI tools to aid content creation, boost productivity, and improve the quality of media outputs. Such advancements contribute not only to institutional performance but also to the effective leverage of modern technologies.
Investment in Digital Skills
Engineer Lamiaa Al-Hossan Al-Shamsi, Director of the Sharjah Digital Department, emphasised that the success of AI adoption hinges on the readiness of employees to effectively implement it in their work environments. She highlighted that investing in the digital skill development of staff is a priority to ensure these technologies are harnessed effectively, thus enhancing output quality and government work efficiency.
Building a Tech-Forward Work Environment
Al-Shamsi remarked, “The Sharjah Digital Department is committed to creating a work environment that keeps pace with technological advancements by investing in the digital capabilities of its employees. This is one of the key enablers for achieving the objectives of Sharjah’s Digital Transformation Strategy 2026–2028, which aims to build a more prepared government, foster a culture of innovation, and empower government competencies to utilise emerging technologies in support of sustainable digital transformation.”
Key Topics Covered in the Workshop
The workshop explored several key areas related to AI applications in digital media. Topics included an introduction to AI concepts and their evolution, language models, and AI applications in content creation, media, and digital marketing. The sessions also addressed command engineering, image and video production, the ethics surrounding AI usage, and the skills necessary to keep pace with the future of work. This comprehensive approach equips participants to employ these technologies more efficiently in their daily tasks.