The “إنتاج” center in Sharjah has launched a new digital platform aimed at reinforcing product marketing for home-based entrepreneurs. This initiative provides a comprehensive online shop, allowing members to showcase, market, and sell their products effectively, contributing to the economic independence of beneficiary families. The digital platform is designed to improve the livelihoods of home producers, positioning itself as a vital resource within a sustainable support framework.
Enhancing Market Access for Home Producers
The electronic store affiliated with the “إنتاج” center plays a pivotal role in empowering home-based businesses by offering a user-friendly shopping experience. Customers can easily order a diverse range of products, including perfumes, incense, children’s items, women’s products, fashion accessories, and handcrafts. The platform is continuously updated to feature new offerings that align with local market demands and community interests.
Support from the “إنتاج” Center
Mariam Al-Hamadi, Director of the “إنتاج” center, highlighted that the electronic store serves as one of the essential tools for developing home production projects. It allows producers to reach a broader customer base and enhances the visibility of national products in the market. Al-Hamadi stated, “The platform provides a distinctive shopping experience for both sellers and buyers, thereby reinforcing the brand ‘إنتاج’ in the local economy.”
The center manages all logistical and administrative aspects related to sales, including order coordination, packaging, and delivery through collaborations with authorized courier companies. This approach guarantees that products reach buyers with high quality and seamless service.
Diverse Product Offerings
The electronic store features varied packages catering to different production areas. These include the “طيب” package for incense and perfumes, the “أطايب” package for food items, the “الإبداع” package for handmade crafts, the “أناقة” package for fashion accessories, and the “مهرة” package featuring traditional and handcrafted items.
According to Al-Hamadi, the center also focuses on economically empowering families that benefit from social aid and those residing in care facilities. The center provides training and qualification programs in home production, helping these families produce high-quality goods that can compete in the market, ensuring the sustainability of their projects and a stable income.
Joining the Electronic Shop
The center invites families interested in benefiting from the electronic sales service under specific conditions. Key eligibility criteria include that the project owner must be a recipient of social assistance or a dependent of an individual registered with the social services department, acquisition of a license from the Department of Economic Development, adherence to the center’s policies, and offering quality products that meet local market needs.