The مهرجان روّاد, now in its second edition, has kicked off with an impressive lineup of 40 projects showcasing innovative entrepreneurship. Running until January 11 at بيت الحكمة, the festival, themed “مدى,” aims to support local entrepreneurs by providing them with a platform to connect with the community. This opportunity helps them present their products, enhancing their growth and expansion potential.
Festival Highlights
Fathima Hassan Al Ali, acting director of the “Ro’ad” Foundation, shared insights during a recent interview. She noted that the مهرجان روّاد features 40 participating projects, comprising 30 commercial ventures and 10 innovative food projects. This diverse mix reflects the quality and variety of entrepreneurial outputs in the emirate, with sectors ranging from food to fashion and retail.
A Platform for Entrepreneurs
Al Ali emphasized that مهرجان روّاد serves as an interactive platform to help entrepreneurs market their products effectively. It fosters direct relationships with customers while creating opportunities for collaboration and partnerships among the participating projects. This creates a supportive environment conducive to business growth.
Boosting the Local Economy
According to Al Ali, the مهرجان روّاد plays a vital role in enhancing the visibility of local ventures within the market. It significantly contributes to the economy of Sharjah by supporting businesses and encouraging public engagement. She urged the community to visit the festival, explore the participants’ experiences, and discover their unique offerings. The مهرجان opens its doors daily from 5 PM to midnight.