The “حدّ الحياة” campaign, initiated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has garnered over 2.8 billion dirhams during the holy month. Launched on February 13, the campaign aims to save five million children from starvation worldwide and has seen a remarkable response from over 44,000 contributors, including individuals, corporations, and significant charitable organizations. This article delves into the extraordinary successes and contributions of the campaign, reflecting its impactful role in addressing child hunger globally.
A Milestone Achievement with Community Support
His Highness Sheikh Mohammed bin Rashid Al Maktoum expressed gratitude for the overwhelming support of the “حدّ الحياة” campaign, stating, “As we conclude the holy month, we wrap up the (حدّ الحياة) campaign that we launched during this blessed month, aimed at saving five million children from starvation around the world and preventing another 30 million children from slipping into life-threatening malnutrition.” The campaign successfully raised over 2.8 billion dirhams, illustrating the united effort from both individuals and institutions in the UAE during this sacred month.
Channels of Contribution Drive Success
Contributions to the “حدّ الحياة” campaign were facilitated through seven accessible channels, including the campaign’s dedicated website, a call center, bank transfer options, and SMS donations through local telecom networks. Additionally, contributions were processed via the Dubai Now application and the YallaGive platform. This diverse range of contribution channels highlights the increased accessibility for community members eager to express their support.
Partnerships Enhancing Global Outreach
Collaborations with prominent organizations such as UNICEF, Save the Children, and the Child Investment Fund Foundation have amplified the campaign’s reach. These partnerships focus on protecting the most vulnerable children facing severe hunger in conflict and crisis zones. As highlighted by Muhammad Abdullah Al Qargawi, Secretary-General of the Mohammed bin Rashid Al Maktoum Global Initiatives, the campaign embodies the Emirati commitment to humanitarian efforts, aiming to reshape the lives of impoverished communities worldwide.
Impact Beyond Financial Contributions
The success of “حدّ الحياة” does not merely lie in the funds raised; it reflects a culture of giving that has flourished within UAE society. Major donations have come from various sectors, including significant contributions from philanthropic organizations and private individuals, demonstrating an inspiring commitment to humanitarian causes. The campaign has reaffirmed the UAE’s dedication to alleviating child hunger, echoing its historical legacy of compassion and generosity.