تواصل “رافل تك”(RaffleTech) إعادة صياغة الأسلوب الذي تتبعه مراكز التسوق ومتاجر التجزئة والعلامات التجارية في المنطقة لتحويل المتسوقين لمرة واحدة إلى عملاء دائمين وموالين. صورة مرفقة مع البيبان الصحفي
دبي: “رافل تك” (RaffleTech) is revolutionising the shopping experience in the UAE through its innovative platform, designed to convert one-time shoppers into loyal customers. Based in Dubai, the company leverages artificial intelligence (AI) to enhance customer retention strategies across more than 3,500 retail outlets.
Transforming Customer Engagement
The platform offers a digital alternative to traditional paper coupons and prize draws, creating a seamless shopping experience. Customers can simply scan a QR code at the point of sale, upload their purchase receipt, and instantly verify their entry into a draw. This process significantly enhances engagement, making it easy for shoppers to participate in various campaigns organized under the “تسوق، امسح واربح” (Shop, Scan, Win) initiative.
Since its inception, RaffleTech has executed numerous extensive campaigns, supporting over 150 clients and facilitating more than 100,000 customer interactions. The platform has already awarded cumulative prizes exceeding AED 200 million, truly redefining how brands engage with their audiences.
Innovative Campaigns Driving Sales
RaffleTech’s strategic use of AI allows for efficient verification of receipts and management of participant interactions. This includes a variety of engaging experiences such as digital draws, instant win features, and tailored promotions for return visits. These tools reward loyal customers for their repeat visits, enhancing brand loyalty and encouraging ongoing shopping beyond the first purchase.
RaffleTech has quickly become a technical partner for some of the most prominent retail campaigns in the Emirates. Notably, their involvement in the Dubai Shopping Festival campaigns, including cash prizes and collaborative promotions featuring luxury items and vehicles, has made a significant impact in the retail landscape.
Exciting New Campaigns
The latest initiative, “اربح منزلك في دبي” (Win Your Home in Dubai), runs from May 22 to August 30, 2026. Organised by the Dubai Festivals and Retail Establishment, this city-wide campaign allows shoppers spending AED 500 or more to enter draws for various studio apartments as well as a grand prize of a two-bedroom apartment.
The momentum of weekly draws has already begun, selecting the first winners who will transform their lives thanks to this innovative campaign.
Future of Retail Loyalty
RaffleTech has positioned itself as a leader in enhancing customer experiences within the retail sector. The platform has successfully managed over 100 campaigns, offering total prize values soaring above AED 200 million. Through its “تسوق، امسح واربح” model, RaffleTech has redefined customer participation journeys, focusing on simplicity, efficiency, and quick interactions.
As Dubai continuously establishes its global leadership in retail innovation, RaffleTech provides brands and retailers with secure and effective communication with their customers, adhering to the highest global standards. Such solutions are particularly vital in a rapidly evolving market, where customer loyalty remains paramount.
By constantly innovating within the promotional landscape, RaffleTech supports the economic growth of the retail and tourism sectors, contributing to estimates suggesting that approximately 10% of this growth stems directly from promotional activities facilitated by the platform.
About RaffleTech
RaffleTech is a UAE-based platform specialising in customer retention technologies. It helps shopping malls, retailers, brands, and businesses enhance customer engagement through digital draws, interactive rewards, and AI-powered campaign analytics. With capabilities to execute win-based campaigns and loyalty program promotions, RaffleTech’s infrastructure supports participation through QR codes and automated rewards management.
About P.U.Z. Management Consulting
P.U.Z. Management Consulting, based in Dubai, boasts over 35 years of experience in strategic marketing, retail activation, and campaign promotion for brands, shopping centres, and government initiatives across the region.
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