The Juma Al Majid Centre for Culture and Heritage in Dubai recently held a workshop titled “Smart Event Management: Digital Transformation Strategies and Innovations in Event Organisation.” The session was facilitated by Dr. Hanna Moussa Al-Jarrah, a consultant and partner at Merck Training and Consulting, and welcomed 48 participants from various governmental and private entities across the UAE.
Understanding Smart Events
This workshop aimed to provide participants with a comprehensive understanding of the concept of smart events. Attendees engaged in insightful discussions on the latest digital technologies utilized in organising conferences, exhibitions, and various other events.
Focus on Innovation and Sustainability
The session highlighted the crucial role of innovation, artificial intelligence, and data analysis in enhancing attendee experiences. Moreover, there was a significant emphasis on digital sustainability, showcasing how modern approaches can reduce environmental impact while maximising engagement.
Diverse Participation
The diverse group of 48 trainees, comprising individuals from different sectors, underscored the workshop’s relevance to a wide audience. It served as an excellent platform for networking and sharing best practices in the evolving landscape of event management.
As the digital landscape continues to change, workshops like this play a pivotal role in equipping professionals with the necessary skills and knowledge to thrive in smart event management.