The upcoming session of the Arab Media Summit, held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, will mark a significant milestone in the event’s history. Scheduled from 15 to 17 September at the Dubai World Trade Centre, this year’s summit will showcase the inaugural Government Communication Forum. Spearheaded by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the second Deputy Ruler of Dubai and President of the Dubai Media Council, this edition promises to be the largest yet.
A Platform for Global Experts
The Government Communication Forum aims to establish a collaborative platform that brings together international figures, officials, and experts in the field of governmental communication. The event will facilitate the sharing of experiences and discussions surrounding emerging trends that are reshaping the role of government communication. Attendees will explore various approaches to enhance institutional communication systems and address how governments can construct more effective messages that reach a diverse and expansive audience.
Embracing Digital Transformation
A pivotal focus of the forum will be on leveraging the vast potential offered by rapid advancements in the digital landscape. The discussions are set to include insights on new technologies, particularly artificial intelligence, which are revolutionising communication strategies.
Keynote Participation by Sheikha Latifa
Prominent attendees include Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairwoman of the Dubai Culture and Arts Authority, who will share her perspectives and ideas within this important context alongside a distinguished group of thought leaders and media experts from the UAE and the Arab world.
Insights from Dubai Media Council
According to H.E. Mona Ghanem Al Marri, Vice President and Managing Director of the Dubai Media Council and Chairwoman of the Arab Media Summit’s organising committee, the establishment of a specialised forum addressing developments in government communication is crucial for keeping pace with the significant transformations experienced in this vital sector over the past two decades. She remarked, “We aim to highlight the substantial evolution of government communication in light of the rapidly changing digital landscape, characterised by multiple information sources, the swift spread of content, the rise of social media platforms, and shifts in news consumption patterns.”