In a groundbreaking announcement, “مقر المؤثرين” (Influencer Hub), the first influencer center in the UAE and the Middle East under the visionary group “فيجينيرز” (Visionaries), in partnership with the global social media platform “X,” has launched the world’s first “مسابقة الأعمال الأصلية على منصة X” (Original Works Competition on platform X). This significant event was unveiled during the Billion Followers Summit, the largest global summit focused on the content industry, hosted by the UAE government over three days at various venues in Dubai, including the Emirates Towers, the Dubai International Financial Centre, and the Museum of the Future. The summit, which operates under the theme of “Purposeful Content,” gathered over 15,000 content creators and influencers, along with more than 500 speakers, reaching an audience of 3.5 billion followers.
Strategic Partnership Fueling Creativity
The launch of the “مسابقة الأعمال الأصلية على منصة X” is a result of the strategic partnership between the Influencer Hub and platform X, announced during the third edition of the Billion Followers Summit, which concluded in Dubai in January last year. This competition aims to produce exclusive, original content of high value on platform X. Participants are required to submit creative and original ideas for video segments ranging from 7 to 20 minutes in five categories: sports, tourism and culture, gaming and technology, lifestyle, and humanitarian efforts, all while adhering to the standards of the Influencer Hub and the guidelines of platform X.
Empowering Talents with Substantial Support
The “مسابقة الأعمال الأصلية على منصة X” seeks to discover and support emerging talents with a total prize pool of up to 500,000 USD, provided by the Influencer Hub. Five winners will be awarded, receiving essential equipment, studios, and advanced tools for video content development, with each winner allocated support valued at 100,000 USD. This competition marks a qualitative addition to the global digital creativity scene, reflecting the UAE’s steadfast commitment to empowering innovative content creators to produce valuable and meaningful content that contributes to a sustainable digital economy, enhancing the content industry worldwide.
Fostering Global Connections
On this occasion, H.E. Alia Al Hammadi, Deputy Director of the UAE Government Media Office and Director of the Billion Followers Summit, emphasized that both Arab and global talents have the potential to create impactful content that resonates with millions, enhances humanitarian values, and builds bridges between diverse peoples and cultures. She stated, “The ‘مسابقة الأعمال الأصلية على منصة X’ is a unique milestone in empowering content creators globally, strengthening the UAE’s status as a creative economy hub and a global platform that attracts innovators.”
Submission Guidelines and Timeline
The competition is designed to attract talented content creators from around the world, with applications submitted via the official form on the Influencer Hub’s website at https://creatorshq.com/x-originals/. Applications will be accepted starting January 9, 2026, coinciding with the Billion Followers Summit, and will close on February 15, 2026. The list of the five winners will be announced in March, aligned with the start of Ramadan.
Participants will be granted a two-month period during April and May for editing and preparing their videos for the final submission. The top three winners will be revealed in June. A specialized panel of experts and creative content makers will evaluate submissions based on multiple criteria, including creativity, originality, storytelling, relevance to the chosen category, feasibility, and audience engagement potential. Participants must ensure that their submissions represent original ideas, with any content generated by AI without disclosure being disqualified. Each participant may submit multiple ideas across various categories.
The total prize fund of 500,000 USD, granted by the Influencer Hub, will be distributed among the five winners. Each winner will receive comprehensive support, including production equipment, studios, and cutting-edge filming tools valued at 100,000 USD, enabling them to develop their video content professionally and creatively. Winners will have two months to finalize and enhance their video productions.