The Hospitality Advisory Council Discusses Localization Efforts in the Sector and Ways to Develop It

The Hospitality Advisory Council held its fourth meeting for 2025, chaired by His Excellency Abdullah bin Touq Al Marri, Minister of Economy and Tourism, to discuss various aspects related to localization efforts in the sector and ways to enhance it. The meeting addressed vital topics aimed at strengthening the sector and encouraging national investments, reflecting the ongoing commitment to making the UAE a leading destination in the hospitality industry.

Strengthening Public-Private Partnerships

The meeting was chaired by His Excellency Abdullah bin Touq Al Marri, who emphasized the importance of collaboration between the public and private sectors in enhancing the sector’s competitiveness. He stressed that “the UAE, thanks to the guidance of its wise leadership, has made significant strides in developing the hospitality sector.” This approach contributes to supporting sustainability and improving operational efficiency, commending the efforts of partners across various sectors.

Excellence in Tourist Destinations

The council also discussed the importance of enhancing the UAE’s standing by developing new tourist destinations. The selection of Masfout Village as the Best Tourist Village in the World for 2025 is a noteworthy achievement that could contribute to boosting rural tourism and preserving cultural heritage. Here, localization efforts in the hospitality sector are seen as a crucial tool to achieve the desired goals, as this achievement will support the move toward enhancing the concept of sustainability.

Encouraging National Talent

The dimensions related to localization efforts in the hospitality sector were also addressed, with a review of programs and initiatives aimed at increasing the participation of national talents. Members highlighted the importance of introducing Emirati youth to a diverse range of roles in this sector, especially in operations management and digital transformation. These initiatives aim to create an attractive and sustainable work environment to drive both national talents and young talents toward success.

Developing a Comprehensive Database

The meeting also discussed efforts to develop a comprehensive database for national jobs, in collaboration with partners from both sectors. This is considered an important step toward improving localization outcomes, in addition to providing practical training programs that enhance citizens’ experiences in hospitality work environments. These efforts will contribute to preparing a qualified generation capable of leading the future of the hospitality sector in the country.

Continuously, the Hospitality Advisory Council demonstrates its strong commitment to developing localization efforts in the sector and ways to enhance it, reinforcing the sustainability of the business environment and the advancement of tourism in the UAE. These efforts indicate a vision for a promising future, ensuring that the sector remains a cornerstone of the national economy and a magnet for tourists and investors alike.