In a significant step towards enhancing the quality of life for families residing in the UAE, «فزعة» has partnered with the Ministry of Family to introduce a community initiative that grants a free membership for «فزعة» discounts. This initiative coincides with the celebrations for the “Year of Family 2026,” underscoring the country’s dedication to supporting expatriate families as integral members of society.
The launch of this initiative reflects the vision of the UAE government, which recognizes residing families as essential partners in the nation’s progress and prosperity. It embodies the spirit of community cohesion and aims to strengthen family ties, affirming that the stability and well-being of families play a vital role in cultivating a sustainable and cohesive society.
This membership is a token of appreciation for all families that have chosen the UAE as their home and workplace. It reinforces the idea that the UAE community thrives on cooperation and integration among the diverse cultures and experiences that coexist within its borders.
Benefiting from this membership, families will gain access to an expansive network of services and discounts that address various aspects of daily life. Notably, they can enjoy offers from over 34,000 commercial outlets both locally and internationally, along with discounts on more than 28,000 grocery and consumer goods available through «فزعة» stores. Additionally, families can access significant discounts on accommodation and travel packages at over 500,000 hotels worldwide through the “فزعة أماكن” service. The membership also includes discounts of up to 70% on tickets and entertainment activities through the «فزعة» app, as well as exclusive deals on premium products and services.
«فزعة» has made it easy for families to apply for this membership through their official website at www.fazaa.ae. A dedicated support team is available via the call center to address inquiries and facilitate the activation of digital cards. To qualify for this membership, a family must have at least one child, and the membership will remain valid throughout the “Year of Family 2026,” expiring at the end of the year.
According to Hessa Abdulrahman Tahlak, Assistant Undersecretary for the Development Sector at the Ministry of Family, “Residing families contribute to enriching the UAE community with their diverse cultural backgrounds.” She emphasized that the country believes well-being starts from each family living within its borders, and the stability and happiness of families are fundamental to enhancing the nation’s quality of life and fostering a more prosperous society.
Tahlak pointed out that the initiatives launched by the UAE in this context are a continuation of the legacy of the late founding father, Sheikh Zayed bin Sultan Al Nahyan, whose model emphasizes human appreciation and the importance of coexistence among all who live in the UAE.
As «عام الأسرة 2026» signifies a national milestone for reinforcing family roles in society, Tahlak noted that the initiatives aim to support the stability of residing families, enabling them to engage actively in the community.
Ahmad Muhammad Boharoon, General Manager of «فزعة», stated that the launch of this initiative aligns with national efforts to create a comprehensive living environment that promotes the well-being of residing families and supports their stability. He affirmed that the initiative reflects the UAE community’s appreciation for the contributions of residing families across various development sectors.