The viral Dubai chocolate brand FIX has once again captured the sweet tooth of dessert lovers by launching two new tantalizing flavors: Honey I’m Comb and Jam or Go Nuts. This exciting debut comes through a collaboration with Careem, offering exclusive delivery for these imaginative treats. Inspired by childhood favorites, the latest flavors are set to delight chocolate enthusiasts as FIX continues to innovate in the world of gourmet desserts.
Introducing the New Flavors
FIX has unveiled its latest creations, Honey I’m Comb and Jam or Go Nuts, during a pop-up event at the Museum of the Future. These new bars blend nostalgia with the brand’s hallmark approach to texture-rich chocolate. The Jam or Go Nuts flavor takes a playful twist on the classic peanut butter and jelly sandwich, featuring crunchy peanut butter, a jam-filled center, and a smooth blondie chocolate finish. Meanwhile, Honey I’m Comb showcases a luxurious silky mousse paired with crispy caramelized honeycomb, creating a delightful contrast of textures.
A Unique Venue for a Sweet Launch
These innovative bars made their official debut at FIX’s pop-up, running from January 2 to January 11. The choice of the Museum of the Future as the launch venue was purposeful, resonating with the brand’s commitment to pushing the boundaries of chocolate-making. Sarah Hamouda, Co-Founder of FIX Dessert Chocolatier, expressed this sentiment, stating, “Every one of our dessert bars draws from a memory. This time around, we were thinking about our childhood favorites and were torn between two different nostalgic desserts. At FIX, we’re all about layering textures and flavors, so we thought, why choose just one?”
Exclusive Careem Delivery
Once the pop-up event concludes, Careem will become the exclusive delivery partner for the new flavors. “Supporting home-grown success stories is at the core of Careem’s mission,” noted Bassel Alnahlaoui, Careem Chief Business Officer. He expressed pride in partnering with FIX, emphasizing the effort to meet the growing demand for their viral creations. “Co-hosting this activation at the Museum of the Future is a celebration of that shared success, and we look forward to bringing these nostalgic new flavors exclusively to our customers’ doorsteps starting January 12,” he added.
With each hand-crafted dessert bar priced at AED 68.25 ($18.58), chocolate aficionados can look forward to exclusive drops via Careem starting January 12, with two opportunities each day at 2 PM and 5 PM. Known for its creative flavors and viral success with The Original Dubai Chocolate, FIX has developed a loyal following, both locally and beyond. As these new bars enter the dessert scene, they are sure to captivate another wave of fans eager to indulge in FIX’s delightful innovations.