The 31st edition of the Dubai Shopping Festival is in full swing, captivating visitors with a blend of shopping, entertainment, and exciting cash prizes. Running from December 26, 2025, to February 1, 2026, this year’s festival features a wide range of engaging events, promotional offers, and weekly cash prizes that ensure a delightful experience for all attendees. With special programming for children and massive discounts, this festival is a must-visit for families and shopping enthusiasts alike.
Engaging Activities for Families
The Dubai Shopping Festival is not just about shopping; it offers daily free entertainment programs for children. These activities include world-class performances, roaming events, and meaningful workshops. Each day of the festival is designed to provide a fun-filled atmosphere, allowing kids to enjoy themselves while parents indulge in shopping.
Massive Discounts Await Shoppers
For avid shoppers, there are thrilling discounts of up to 75% available in a wide array of participating stores at Mercato. This presents a fantastic opportunity for visitors to explore a diverse selection of products throughout the festival period. Whether you’re looking for fashion, electronics, or home goods, the discounts make it easier to find great deals.
Cash Prize Opportunities
This year, shoppers who spend 200 AED or more at participating centers will have the chance to enter weekly raffles for cash prizes worth 10,000 AED. Additionally, there’s a grand prize of 30,000 AED just waiting to be won. To participate, simply download the Privillage Plus app and scan your purchase receipts, making your shopping experience even more rewarding.
A Festival for Everyone
The Dubai Shopping Festival promises a complete mix of entertainment, discounts, and winning opportunities, all wrapped in a festive atmosphere suitable for every family member. With such a variety of engaging activities and the allure of cash prizes, it’s no wonder that visitors eagerly flock to this vibrant event every year. Experience the joy of shopping, entertainment, and winning cash during the festival; it’s an event not to be missed.
