2 September 2026 13:45 PM | Last updated: 2 September 14:10 2026
The Dubai Business Events office, part of the Dubai Department of Economy and Tourism, has announced its partnership with the Middle East and North Africa Entertainment and Leisure Exhibition 2027 (E&L MENA). This collaboration aims to boost international participation and attract a wider array of exhibitors, buyers, and investors to Dubai.
Details of the Exhibition
The E&L MENA exhibition is scheduled to be held from 18 to 20 January 2027 at the Dubai World Trade Centre. It will bring together companies and decision-makers across various sectors, including entertainment, leisure, recreational facilities, and tourism destination development.
Supporting International Growth
This partnership is instrumental in advancing the international outreach of E&L MENA within key global markets. It focuses on enhancing engagement with buyers, enriching sector-specific content, and promoting Dubai as a premier global business events destination. Moreover, it will connect participating companies with investment and business opportunities in Dubai and the wider region, further solidifying the exhibition’s international presence.
Comments from Dubai Officials
Ahmad Al Khaja, Executive Director of the Dubai Festivals and Retail Establishment, stated, “Dubai continues to establish itself as an attractive destination for global events, bringing together investment sectors and decision-makers from around the world, thus creating new opportunities for partnerships, knowledge sharing, and business growth.”
He added, “The entertainment and leisure sector is a significant component of the visitor economy. The E&L MENA exhibition provides an ideal platform for companies involved in developing this sector to expand their operations from Dubai. Through our support for the 2027 edition, we look forward to collaborating with the organisers to enhance international participation and welcome a distinguished group of global experts and specialists.”
Growing Participation
Ashok Joseph, Director of Entertainment and Leisure Exhibitions for the Middle East and North Africa, expressed enthusiasm for the partnership with Dubai Business Events, stating, “We are pleased to have Dubai Business Events join us as the destination partner for the E&L MENA 2027 exhibition. This partnership comes at a pivotal stage in the exhibition’s growth, as we work to expand its international presence and attract a broader audience of industry stakeholders.”
The 2027 edition of the exhibition is expected to feature over 200 international exhibitors and attract more than 8,000 trade visitors from over 80 countries. It aims to showcase the latest products, technologies, and developments in areas such as recreational gaming, family entertainment centres, water parks, video gaming, interactive technologies, and entertainment sector infrastructure.