Dubai Media is collaborating with Dubai Design District in a pioneering initiative aimed at enhancing cultural and creative industries. This collaboration represents a significant step towards supporting creators in Dubai, enabling them to actively engage in a landscape that offers tremendous opportunities for future generations. Through this partnership, both parties seek to highlight diverse creative content and enhance Dubai’s status as a major hub in the global creative economy.
Collaboration in the Media Field
As part of this collaboration, Dubai Media Foundation has signed a memorandum of understanding with Dubai Design District, reflecting their commitment to developing and strengthening the media industry. Under this memorandum, Dubai Design District will support the third season of the “Sama Avenue” program, which is broadcast on Sama Dubai TV, by providing exceptional filming locations that attract designers from around the world.
Supporting Local Creators
The collaboration between Dubai Media and Dubai Design District presents an opportunity to attract prominent creators in the UAE to participate in the program segments, thereby enhancing the artistic and creative sectors. The partnership aims to spotlight the achievements of Emirati designers, enriching the local cultural space and reflecting the spirit of innovation in Dubai.
Strategic Partnership
Salem Al-Yoha, Executive Director of the Media Content Sector at Dubai Media, noted that this partnership reflects the efforts made to build strategic alliances that enhance the quality of media content. He emphasized that “the memorandum of cooperation represents a qualitative step in the path of collaboration, showcasing Dubai Media’s role in empowering talent,” embodying their commitment to providing content that meets the demands of the era.
Looking Towards the Future
In this context, Khadija Al-Bastaki, Senior Vice President of Tecom Group – Dubai Design District, affirmed the importance of this partnership in supporting creativity and developing cultural industries. With both sides eager to provide all facilities for creators, the partnership will continue to strengthen the role of design and the arts in Dubai, contributing to making it a global destination for the creative economy.
This memorandum and economic partnerships open new horizons for the cultural capital of the Middle East, empowering creative professionals to aspire to broader and greater opportunities, thanks to an evolving media landscape and a distinguished creative environment.