His Highness Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council, visited the Bridge 2025 Summit in Abu Dhabi, where he explored key projects in digital media and entertainment. His visit centered on the Sharjah Media City and its innovations in content production and industry support, reflecting the UAE’s pioneering vision in the field of digital media.
Exploring Projects of Sharjah Media City
During his visit, His Highness Sheikh Sultan bin Ahmed learned about the “Madar for Media” project, which provides support to content creators and media production. He also listened to proposals and experiences shared by the UAE’s media sector through the Emirates Media Council platform, in addition to visiting the “China Joy” pavilion dedicated to digital games, which allowed him to discover the latest innovations in digital media and entertainment. These projects reflect Sharjah’s commitment to delivering innovative content that aligns with global developments in the sector.
Future Vision for the Digital Entertainment Industry
His Highness the Deputy Ruler of Sharjah was also briefed on the advanced vision for the digital entertainment industry, where technology meets creative storytelling to create content that addresses future challenges and visions. This intersection of innovation and technology enhances the region’s ability to compete in the global market and serves as a foundational element within digital media and entertainment projects.
Strategic Partnership with Sharjah Islamic Bank
During his visit, His Highness Sheikh Sultan bin Ahmed witnessed the signing of a strategic partnership agreement between Sharjah Media City “Shams” and Sharjah Islamic Bank. This agreement, signed by Mohammed Abdullah, the bank’s CEO, and Rashid Abdullah Al Owaid, General Manager of “Shams,” aims to support the film industry and creative content in the Emirate of Sharjah. By providing innovative financing programs, this partnership will empower filmmakers and media companies and facilitate their access to advanced production infrastructure.
Enhancing Sharjah’s Status as a Media Hub
The “Shams Studios” project is one of the most prominent future initiatives in Sharjah Media City. These studios aim to build a comprehensive ecosystem that enhances the emirate’s status as a regional center for creative content production. The steps taken by Sharjah Media City are considered strategic in achieving growth and development goals in the fields of digital media and entertainment, reflecting the visionary leadership’s commitment to keeping pace with modern developments.