The Department of Tourism, Culture, and Media in Ajman has signed a Memorandum of Understanding (MoU) with the Emirates Association for Tourism Media to enhance cooperation in the field of tourism and cultural media. This collaboration aims to develop specialised content that highlights the tourism, cultural, and heritage assets of Ajman, coinciding with the department’s participation in the Arabian Travel Market.
Strategic Media Partnership
This agreement establishes a media partnership that seeks to broaden the promotion of Ajman’s tourism destination and improve its presence in both local and international media. The initiatives will include the preparation and implementation of joint media content, sharing of promotional materials, and the organisation of specialised training programmes and workshops for tourism media professionals. This approach is designed to support efforts in showcasing the emirate’s attractions, events, and tourism initiatives.
Commitment to Strategic Partnerships
The MoU reflects the department’s commitment to strengthening its strategic partnerships with relevant national entities in the tourism and media sectors. It also showcases its intention to foster integration with national public benefit associations.
Comments from Leadership
Mahmoud Khalil Al Hashimi, Director General of the Department of Tourism, Culture, and Media, stated, “This MoU underscores the department’s steadfast commitment to building quality institutional partnerships that translate our vision of enhancing Ajman’s status as a distinguished tourist and cultural destination on the global map. Collaborating with the Emirates Association for Tourism Media opens promising prospects for utilising specialised media as an effective tool in showcasing the emirate’s features and its rich heritage, thereby reinforcing our collective efforts to support the national tourism sector and solidifying our media presence at both regional and international levels.”
Hussain Al Manaai, Chairman of the Emirates Association for Tourism Media, remarked, “This MoU represents an important step towards activating the role of specialised tourism media in highlighting the UAE’s tourism and cultural offerings to the world. We look forward to enhancing the presence of specialised tourism media through this collaboration with the Department of Tourism, Culture, and Media, building professional communication bridges that serve the members of the association and the sector as a whole, aligning with our mission to support national efforts in developing the tourism sector.”