Mohammed Bin Rashid Housing Establishment has launched the “Our Summer is Better with Dubai Housing” campaign, a set of community and service initiatives aimed at beneficiaries of the establishment’s projects and its employees during the summer period. The campaign supports the Year of the Family and forms part of the establishment’s ongoing efforts to enhance quality of life, strengthen community connection and deliver a more complete summer experience that combines awareness, service and participation.
Community and service initiatives for beneficiaries
The campaign is designed to offer targeted initiatives throughout the summer that support beneficiaries and raise awareness of the services provided. It also seeks to promote a positive working environment for the establishment’s employees through a range of events and activities that take into account the needs of different groups and reflect the establishment’s ambition to provide services that are closer to the community and more responsive to its needs.
Among the initiatives included in “Our Summer is Better with Dubai Housing” are service and community activities such as awareness sessions for beneficiaries in the establishment’s projects, along with guidance messages about housing services. The campaign also features interactive initiatives that strengthen direct communication with beneficiaries and highlight the services available, as well as how they can be accessed easily and flexibly.
Initiatives focused on employees
The campaign also includes initiatives directed at the establishment’s employees, aimed at reinforcing a spirit of participation and institutional belonging during the summer season. These take the form of internal activities and community initiatives that help create a positive and motivating work environment.
Mohammed Bin Rashid Housing Establishment said the launch of the campaign stems from its commitment to strengthening its community role alongside its service role, in line with the objectives of the Year of the Family in supporting family stability and enhancing social cohesion. The establishment added that the campaign serves as a platform for direct communication with beneficiaries and employees, and for raising awareness of the services and initiatives it provides.