Fitness Code has opened its third branch in Q East, Dubai, to expand its services and enhance health and fitness experiences in the region. The new branch, a significant addition to the Fitness Code brand—one of the leading names in the fitness industry in the UAE—offers a wide range of facilities and services designed to meet the needs of all members. With a space of 24,000 square feet, this branch is expected to become a new attraction for those looking to achieve their health goals.
Advanced Facilities and Elegant Design
Fitness Code, the leading health and fitness brand under the Formative Group, has officially opened its third distinguished club in Q East, the new luxury destination in the Al Quoz area of Dubai. This new branch spans 24,000 square feet over two floors, making it a qualitative addition to the brand’s successful locations in Tilal Al Ghaf and Nad Al Sheba. The club’s luxurious design reflects the goals Fitness Code aims to achieve in providing a premium fitness experience.
Comprehensive Range of Services
Fitness Code Q East features a complete set of training and recovery facilities. The club is equipped with the latest strength and cardio machines from global brands such as Technogym, Precor, and Arsenal Strength, along with dedicated weightlifting areas featuring Eleiko equipment. The club offers personalized training services tailored to the goals and needs of its members, reflecting Fitness Code’s commitment to providing a customized experience for each individual.
Specialized Studios and Unique Experiences
Fitness Code Q East includes four specialized studios, three of which are managed by Platform Studios, renowned in the fitness industry. The MindBody studio is one of the pioneering initiatives, offering classes like Barry and Pulse, as well as Ignite. Additionally, the studio features the Reformer equipped with “Balanced Body” equipment, introducing Reformer Pilates to the brand for the first time. The Energy studio complements Fitness Code’s unique concept, allowing members to explore a variety of strength and functional fitness classes.
Enhancing Member Experience with Recovery Facilities
Fitness Code Q East also includes a dedicated training center for “Hyrox,” which follows a global fitness race format. This event offers a range of Hyrox sessions and classes to enhance performance and endurance. Furthermore, the club’s luxurious recovery facilities include infrared saunas, cold plunge tubs, and steam rooms, enhancing the member experience and aiding in post-workout recovery.
Fitness Code Q East enriches its members’ lifestyle experience through the “Ezzin Fresh” café, which offers a variety of healthy foods and beverages. This café is an integral part of the wellness concept embraced by Fitness Code, aiming to provide a comprehensive healthy environment. Commenting on the opening, David Prosser, CEO of Formative, stated, “Fitness Code Q East embodies everything we believe in a luxury fitness club,” highlighting the brand’s commitment to always delivering the best.