Dubai is currently experiencing a vibrant shift in fashion and dining culture, spearheaded by the latest trend known as gem maxxing. While its origins are somewhat murky, many attribute its emergence to Kylie Jenner’s extravagant birthday celebration. Regardless of its beginnings, gem maxxing has rapidly captured the collective imagination of social media users and is permeating various culinary spaces across the city.
What is Gem Maxxing?
Gem maxxing is all about embracing maximalism, steering clear of the stark, beige minimalism that has dominated in recent years. This trend encourages the use of rhinestones, bold colours, and eye-catching embellishments. One notable proponent of this aesthetic is pop star Zara Larsson, who has reinvented her image with sparkling jewels in her makeup and extravagant, Y2K-inspired outfits. Her style embodies the essence of gem maxxing—there truly seems to be no limit to what can be adorned with a bit of glimmer!
Culinary Delights of Gem Maxxing in Dubai
As the trend evolves, Dubai is taking gem maxxing to new heights—literally—in the realm of food. Here are some of the coolest spots around the city where you can indulge your inner whimsy:
Tania’s Teahouse
Gather your friends for a dose of creativity and fun at Tania’s Teahouse. Throughout the month of August, they are hosting free painting and bedazzling sessions perfect for anyone looking to explore gem maxxing in a vibrant environment.
Where: Multiple venues; Dubai Hills; Al Wasl
When: Throughout August
Contact: @taniasteahouse
Upper East Studios
Upper East Studios offers a refreshing escape from the daily grind with their gem maxxing workshops. Their next creative session is scheduled for 29th August, allowing you and your friends to unleash your imagination with some added sparkle.
Where: Tavia’s Cafe, Dubai Silicone Oasis
Contact: @uppereaststudios
L’eto
Why keep the gem maxxing energy contained to in-person events? At L’eto, you can enjoy delicious food and drinks while also receiving some sparkly gems to take home with your takeaway orders.
Where: L’eto Cafe
Contact: @letocaffe.official
Óuchi
Óuchi is reimagining the candle space with soy-based creations that reflect the whimsy of the gem maxxing trend. Their new line includes novelty-shaped, bedazzled candles that are sure to stand out in your decor.
Contact: @ouchi.dxb
Stardust Bar x Ikigai
Combine a workout with a splash of glamour at the collaboration between Stardust Bar and Ikigai Studio. After your class, treat yourself to a matcha adorned with dazzling embellishments. Spots are limited, so keep an eye out on their Instagram for updates.
Where: Ikigai Studio
Contact: @ikigaistudio.ae | @stardustbardxb
KuRiMu
For a delightful experience, make sure to visit KuRiMu in Mirdif Avenue Mall. From 26th August to 2nd September, you can order any drink and have it bedazzled for free, perfect for those looking for a bit of extra sparkle in their day.
Where: Mirdif Avenue Mall
When: Daily from 26th August to 2nd September
Contact: @kurimu.ae
With these exciting venues embracing the essence of gem maxxing, Dubai is firmly establishing itself as a hub of creativity and flair. Whether through fashion, dining, or unique experiences, this trend offers something for everyone.