Whitewill, an international luxury real estate agency, is making significant strides in the Oman real estate market, tapping into the surging wave of foreign investment. As the nation diversifies its economy and enhances its attractiveness for property buyers, Whitewill’s expansion underscores its commitment to connecting investors with the promising opportunities that exist in this developing sector.
The agency commenced its operations in Oman in 2023, and by 2024, it had set up a specialized office and assembled a team of brokers in Muscat to cater to the growing demand among investors.
Luxury Real Estate Firm Enters Oman
Whitewill’s expansion represents a strategic advancement in the firm’s regional footprint, enabling it to cater to both investors and end-users eager to dive into Oman’s burgeoning real estate landscape.
This property market in Oman has garnered attention from international investors, fueled by the government’s Vision 2040 strategy aimed at economic diversification. With a stable economy, increasing foreign investment, and policies that facilitate foreign nationals in acquiring freehold properties, Oman is poised for growth.
Svetlana Politova, CEO of Whitewill Real Estate in Oman and Abu Dhabi, remarked, “At Whitewill, we are proud to be at the forefront of introducing Oman’s promising real estate market to global investors. Our focus on Muscat and Salalah reflects a deep understanding of what drives long-term value, combining solid economic fundamentals with exceptional lifestyle and tourism offerings.”
Whitewill primarily operates in Muscat and Salalah, the only regions in Oman where Integrated Tourism Complex (ITC) zones allow full freehold ownership for foreign investors. Muscat is increasingly appealing to long-term investors due to its modern infrastructure, administrative importance, and excellent international connectivity. Conversely, Salalah attracts those who prioritize lifestyle-driven investment opportunities amidst its breathtaking landscapes and year-round tourism appeal from Gulf and European visitors.
Since its market entry, Whitewill has successfully sold several hundred property units, with prices starting around OMR 300,000. Their clientele includes a diverse mix of international investors, expatriates, and regional buyers, particularly high-net-worth individuals from the GCC, Europe, and India.
The demand for holiday homes, rental units, and investment properties within Oman’s waterfront and master-planned communities remains robust. The agency’s portfolio encompasses over 30 projects from notable developers, including DarGlobal, SDIC, Muriya by Orascom, Eagle Hills, Saraya Bandar Jissah SAOC, and Al Mouj.
Collaborating with local developers such as Alargan Towell, Maysan Properties, and Ideal Building Development, many of these projects benefit from the involvement of Omran Group, the government’s development arm. Notable projects include AIDA by DarGlobal, featuring a master-planned community with villas, townhouses, apartments, and the Trump Golf Club. The Sustainable City Yiti, led by SDIC, is recognized as Oman’s flagship eco-community, merging sustainable practices with residential, hospitality, retail, and educational facilities.
Significant upcoming projects include an ultra-luxury beachfront community on Yiti Beach and an ITC development in Muttrah, Muscat’s historic center, expected to further boost investor interest in the Oman real estate market.
Politova stated, “By partnering with the most reputable developers and establishing a local presence, we ensure our clients gain exclusive access to Oman’s best projects. Looking ahead, we are committed to helping shape the future of real estate in Oman, creating investment opportunities that respect its heritage while meeting modern expectations.”
Whitewill envisions Oman as a long-term growth market for real estate. With the expansion of ITC zones and the influx of global developers, new opportunities are emerging not only in Muscat and Salalah but also in Musandam, Duqm, and various mountainous tourist destinations throughout the country.
The company aims to support this growth by advising developers, customizing products to align with investor expectations, and promoting Oman internationally through roadshows, webinars, and targeted events in key global markets. With its multinational team, Whitewill is poised to serve its international clientele and solidify its role as a key partner for those seeking investment opportunities in Oman’s evolving real estate landscape.