With the start of the new year, tourist demand in Dubai is experiencing a notable increase, reflecting its status as a preferred travel destination. According to recent data, the city has seen a significant rise in searches for hotel stays and flights, with increases of 15% and 6%, respectively. This surge is a positive sign that indicates a recovery in the tourism sector of the emirate and visitors’ interest in exploring the unique experiences it offers.
Overview of Demand Data
Data from Lighthouse – OTA, a company specializing in tourism and travel data, shows that tourist demand for Dubai in early 2026 reflects a marked increase. Compared to the first week of 2026 and the last week of December 2025, the United Kingdom accounted for about 21% of flight searches to Dubai. It was followed by Germany and India, each with 9%, while Italy and France ranked next with 7% and 5%, respectively.
Hotel Stay Search Trends
In addition to the rising demand for flights, searches for hotel stays also experienced a significant jump. The United Kingdom and India recorded the highest rates, at 15% and 13%, respectively. They were followed by the UAE market at 7%, while the search rates from visitors from Germany and the United States were 5% and 6%, respectively. This trend indicates visitors’ preference for Dubai as a destination for various purposes, including tourism, entertainment, and business.
Hotel Performance Indicators
Hotel performance indicators continue to support the tourist demand for Dubai. Data from the Dubai Department of Economy and Tourism showed that the hotel market recorded strong performance, with the number of international visitors in the first 11 months of 2025 increasing by 5%, bringing the total number of tourists to 17.55 million. Additionally, the average daily rate for hotel rooms rose by 7%, reflecting increased demand for stays in the city.
Future Demand Forecast
As tourist demand for Dubai continues to grow, it is expected to reach high levels in the coming weeks. According to the data, there will be a peak in demand during the week starting January 26, as well as the week beginning February 9. This positive trend reflects Dubai’s transition into a new phase of tourism recovery, highlighting the city’s commitment to keeping its visitors satisfied and delighted with their experiences.
There is no doubt that tourist demand for Dubai at the beginning of the new year reflects the increasing allure of this global city and reinforces its status as a key destination for exploration and entertainment.