Derfieldz Mall, the community shopping destination located in the Al Bahya area of Abu Dhabi, has launched two exciting summer campaigns in anticipation of the new school year. These initiatives combine shopping deals for school supplies, engaging activities for children, and a chance to win prizes that allow families to explore some of the most notable attractions in Abu Dhabi. The “Back to School” campaign runs until 13th September 2026, while the “Your Summer is Better in Abu Dhabi” campaign continues until 27th September 2026. Both campaigns aim to assist families in preparing for the academic year while offering memorable experiences and opportunities to discover various locations in the emirate.
School Supplies and Family Activities
The “Back to School” campaign is hosted on the second floor of Derfieldz Mall, presenting daily activities and promotions from 10:00 AM to 10:00 PM, under the slogan “Global Brands. Exceptional Offers.” Participating stores are offering discounts on essential school supplies, including backpacks, stationery, school uniforms, and footwear from both local and international brands.
In collaboration with “High Day,” the campaign also features art and craft sessions for children. This initiative encourages kids to engage in creative and interactive activities under the guidance of professionals while their families shop for back-to-school necessities.
Exciting Prize Draws Await
The “Shop. Win. Your Summer is Better in Abu Dhabi” campaign coincides with the “Back to School” initiative and runs until 27th September 2026. Shoppers spending 100 AED or more at any retail outlet, restaurant, or entertainment venue within Derfieldz Mall can enter the grand draw.
Ten lucky winners will receive prizes that include opportunities to visit prominent attractions in Abu Dhabi, such as the theme parks on Yas Island: Ferrari World Abu Dhabi, Warner Bros. World Abu Dhabi, SeaWorld Yas Island, and Yas Waterworld. Additionally, prizes encompass visits to the Louvre Abu Dhabi, the Natural History Museum, the Zayed National Museum, the Emirates Park Zoo, and Yas Plaza. Winning families will also enjoy a complimentary dining experience at Zaman Beirut Restaurant.
Enhancing Family Experiences
Nabil Al-Sqooti, General Manager of Derfieldz Mall, remarked, “For families, preparing for the new school year is a crucial part of summer. From securing school supplies to keeping children engaged with fun activities, these campaigns are designed to simplify this period for our customers by bringing together shopping needs and family experiences at Derfieldz Mall. The ‘Your Summer is Better in Abu Dhabi’ campaign also provides our customers with the opportunity to explore the emirate’s destinations while spending quality time with their families.”