SHARJAH (WAM) — His Highness Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council, witnessed yesterday the launch of “Madar Media”, the commercial and creative arm of Sharjah Media City “Shams”, which specialises in developing and producing media and creative content, at the city’s مقر.
During the launch, His Highness was briefed on Madar Media’s strategic direction, which aims to strengthen the emirate of Sharjah’s media and creative industries ecosystem, support the economic sustainability of the media sector, and open new opportunities for promising media talent and projects.
Strategic vision and future plans
He was also informed about its vision, future plans, and the integrated services it offers to support the media sector and content production.
Creative initiatives
His Highness, Chairman of the Sharjah Media Council, also listened to an overview of a number of specialised creative initiatives and programmes, including the “Comedy Club”, which provides a supportive platform for comedic talent and young content creators, contributes to the development of purposeful entertainment content, and enhances the presence of contemporary creative arts in the local media scene.