On Thursday morning, Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and President of the Sharjah Media Council, inaugurated the Digital Video Library and the Artificial Intelligence Engine. This initiative aims to enhance media production and community engagement in the emirate, showcasing the potential of technology in enriching content delivery.
During the meeting held at the Sharjah Broadcasting Authority’s headquarters, Sheikh Sultan was briefed on the significant achievements and performance metrics of the authority in content creation, production, partnerships, and audience growth. The gathering included Mohammad Hassan Khalaf, Director General of the Sharjah Broadcasting Authority, Salem Ali Al Ghaithy, the authority’s director, channel and radio directors, and several administrative managers.
Sheikh Sultan commended the efforts of the Sharjah Broadcasting Authority staff, emphasizing its role as a vital media pillar in the emirate. He noted that the authority operates in accordance with the vision and directives of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, member of the Supreme Council and ruler of Sharjah. The authority reflects Sharjah’s values and ambitions, promoting the emirate’s achievements and developmental initiatives through professional media content that reinforces national identity and cultural values.
During the inauguration of the Digital Video Library and the Artificial Intelligence Engine, Sheikh Sultan highlighted how this innovative platform transforms traditional media archives into a smart, searchable system. The library houses more than 120,000 media files from 1989 onwards, equipped with advanced features like facial recognition, automatic transcription, and translation. This comprehensive resource is designed to be accessible to the community, governmental agencies, and private companies.
The meeting delved into plans for enhancing the Sharjah Channel, focusing on improving local production quality, developing content, and fostering institutional partnerships. Modern technology will be employed to provide a rich array of programming, including cultural and heritage shows, governmental collaborations, event coverage, and the integration of artificial intelligence in television programming.
Regarding the Sharjah Sports Channel, the discussions revealed over 25 diverse programs reflecting the emirate’s Arab and Islamic identity, including initiatives for youth sports and programs dedicated to women and individuals with disabilities. The channel’s coverage spans local tournaments and various international sporting events, employing advanced broadcasting techniques. Notably, the channel achieved 212 million views in the first half of 2026.
Additionally, the achievements of Eastern Khorfakkan Channel were discussed, showcasing a young leadership team and a collaborative training program benefiting over 125 students from governmental institutions. The channel has successfully integrated drone technology in its operations, further enhancing its content quality and increasing audience engagement.
The meeting also highlighted the accomplishments of Al Quran Al Kareem Radio and TV, which has produced 15 exclusive Quranic recitations and featured 110 readers. Its social media presence has surged, attracting over a million followers on Instagram through community engagement initiatives.
Moreover, the Sharjah Radio‘s strategic report indicated a 5.8% growth in radio production, signaling strength in artistic and cultural content creation. The station saw engaging audience interaction, reflected in its substantial social media outreach.
The report on Pulse 95 Radio highlighted a 37% increase in followers, with nearly 5 million views achieved in the first part of the year, showcasing its ability to connect residents with governmental bodies.
Lastly, the digital platform ‘Maraya’, which launched in 2023, reported a remarkable growth rate with a 144% increase in app downloads and 29 million views in just half a year. The platform features a variety of programs that enhance the digital media landscape, utilizing the latest technologies to ensure efficiency and quality in content delivery.
The meeting ultimately covered operational aspects of the “Dawami” human resources platform, streamlining HR processes and improving employee satisfaction and operational efficiency through automation.
The executive report outlined the first cycle of the “Tameez” excellence award, focusing on service improvements and project governance that enhance operational efficiency, reflecting the authority’s commitment to continuous growth and excellence in media.