Sharjah (WAM) – His Highness Sheikh Dr. Sultan bin Ahmed Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council, chaired a meeting of the Council’s Board of Directors yesterday at the Sharjah Media City “Shams.” During this meeting, he emphasised the critical role played by media institutions in conveying the civilised image of the Emirate of Sharjah while highlighting its numerous achievements and initiatives across various sectors.
Recognising Media Contributions
His Highness acknowledged the efforts of media organisations in providing content that fosters community awareness and solidifies the emirate’s status both locally and internationally. He commended the capabilities and assets available within the media sector that contribute to the advancement of media practices and the enhancement of their mission.
Adapting to Rapid Changes
Highlighting the importance of keeping pace with the rapid transformations in the media landscape, His Highness stressed the necessity for media institutions to be prepared to efficiently and flexibly respond to various changes and developments. He called for embracing innovative work methodologies to improve readiness and the ability to adapt to new circumstances. This includes a commitment to transparency, credibility in information dissemination, and responsible reporting of events in a way that maintains public trust and strengthens the media’s role in fulfilling its responsibilities towards society.
Statistics and Future Initiatives
The Sharjah Broadcasting Authority presented viewership statistics for television channels in the UAE, revealing that “Sharjah Channel” ranks second among the most-watched local TV channels in the country. The meeting also discussed significant plans, initiatives, and media campaigns scheduled for implementation in the upcoming period, all aimed at enriching media content, enhancing communication with the audience, and showcasing the emirate’s accomplishments and projects in line with community aspirations and future requirements.
Innovative Digital Platforms
The meeting included an overview of the media platform belonging to the Media Office of the Government of Sharjah, which holds intellectual property rights registered with the Ministry of Economy and Tourism. This comprehensive digital platform, backed by artificial intelligence technologies, comprises 233 users representing 77 governmental entities within the emirate.
Exploring Future Media Projects
On the sidelines of the meeting, His Highness was presented with a three-dimensional model of “Shams Studios,” one of the leading future media projects in the region. He also visited the “SHJ971” store, which features a diverse range of products and personal items inspired by the media identity of the Emirate of Sharjah.
The meeting was attended by several key figures, including Mohammed Hassan Khalaf, General Director of Sharjah Broadcasting Authority; Tareq Saeed Al Alei, General Director of the Media Office of the Government of Sharjah; Hassan Yaqoub Al Mansouri, Secretary-General of the Sharjah Media Council; Rashid Abdullah Al Oubaid, General Director of Sharjah Media City “Shams”; Salem Ali Al Ghaithi, Director of Sharjah Broadcasting Authority; Alia Bouganim Al Suwaidi, Director of the Media Office of the Government of Sharjah; and Hessa Abdullah Al Hamadi, Assistant Secretary-General of the Sharjah Media Council.