Samana Developers has announced a generous contribution of 15 million dirhams in support of the “Edge of Life” campaign, aimed at saving five million children from death due to starvation. This initiative, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, coincides with the holy month of Ramadan and aims to gather at least one billion dirhams to be invested in sustainable programs and projects that combat child hunger globally. The “Edge of Life” campaign, which falls under the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation, is dedicated to implementing sustainable strategies to fight child hunger.
Collaborative Efforts to Combat Hunger
The new Ramadan campaign is being executed in partnership with multiple organizations including UNICEF, Save the Children, the Children’s Investment Fund Foundation, and Action Against Hunger. It specifically targets children facing the most severe forms of hunger in the world’s most vulnerable communities, where five children under the age of five die from malnutrition and starvation every minute. The “Edge of Life” campaign aims to provide everyone—from individuals to organizations—the opportunity to contribute and help save millions of children from hunger while enhancing values of compassion and solidarity.
Corporate Responsibility in Action
Imran Farooq, CEO of Samana Developers, stated: “The ‘Edge of Life’ campaign initiated by His Highness Sheikh Mohammed bin Rashid Al Maktoum showcases His Highness’s visionary commitment to prioritizing the fight against hunger in global humanitarian efforts. This new initiative confirms that our country is always at the forefront of charitable actions.”
He added: “Our participation in this blessed campaign reflects the corporate social responsibility that Samana Developers embraces, and we are honored to be part of the ‘Edge of Life’ initiative, driven by our belief that true investment is in the lives, health, and dignity of people.”
How to Contribute to the Campaign
The “Edge of Life” campaign continues to welcome contributions from both institutions and individuals through seven main channels. Donations can be made via the campaign’s dedicated website at www.edgeoflife.ae, the campaign’s toll-free call center at 8004999, or through bank transfers to the campaign account (940340003708472909222 IBAN: AE) at Emirates Islamic Bank in Emirati dirhams.
Additionally, contributions can be made via SMS by sending the word “حياة” or “LIFE” through the “du” and “e&” networks in the UAE to the following numbers: 1034 to donate 10 dirhams, 1035 for 50 dirhams, 1036 for 100 dirhams, and 1038 for 500 dirhams.
Supporters can also contribute via the “Dubai Now” app under the donations category, on YallaGive.com, or by creating a dedicated wallet for institutions or individuals on the Dubai Community Contribution Platform “جـــــــود” Jood.ae.
Samana Developers’ participation not only highlights its commitment to social responsibility but also reinforces the critical importance of community involvement in addressing child hunger through the “Edge of Life” campaign.