On August 5, 2026, the innovative programme “عندي مشروع” (I Have a Project) continues to shine a spotlight on the inspiring journeys of young entrepreneurs on Sharjah TV, part of the Sharjah Broadcasting Authority. The show captures the essence of local projects in Sharjah, telling stories of ambition, the hurdles faced, and the victories achieved by enterprising individuals.
Documenting Entrepreneurial Spirit
The current season comprises 15 short episodes, each running approximately five minutes. Every episode features a distinct project from various sectors, including hospitality, restaurants, cafes, wellness resorts, fashion, beauty, technology, design, studios, and creative industries. This diversity reflects the vibrancy of the economic landscape and youth-driven initiatives in the emirate.
The format is designed to immerse viewers in the daily operations of each highlighted project, getting to know the founders and the stories behind their ventures. It traces the journey from the initial idea and motivations to the transformation of that idea into a viable business, including the challenges encountered and future aspirations.
Human-Centric Storytelling
“عندي مشروع” transcends mere product or service showcases; it places the entrepreneur’s personal narrative at its heart. Each project becomes a testament to an individual’s experience, challenges, and decisions leading to their eventual success and sustainability.
The programme’s concept originated in 2019, prior to the COVID-19 pandemic, with early development including the filming of a pilot episode and solidifying its visual style and rapid pacing. The show made its debut in 2020 and, while the pandemic did not alter its concept, it accelerated its launch to meet the urgent need for local project promotion during that critical time.
A Fresh Approach to Economic Programming
Under the direction of Mohammed Hassan Al Yasi, the show adopts a dynamic visual style akin to social media formats, marking a shift away from traditional economic programming that often relies on lengthy interviews. By opting for a brisk narrative style and on-site filming within businesses, “عندي مشروع” allows viewers to quickly engage with new projects, understanding their unique qualities and the obstacles they have overcome.
This fresh approach has significantly boosted the programme’s popularity, fostering a robust audience base eager to witness entrepreneurial success stories. The continuity of the show is a direct response to audience demand, contributing to its established presence within the community of entrepreneurs and emerging ventures.
Empowering Youth and Entrepreneurs
The objective of “عندي مشروع” is to provide media support for youth and entrepreneurial ventures in Sharjah, offering a platform for owners to share their experiences and reach a broader audience. It encourages young people to take initiative and embark on entrepreneurial adventures, transforming ideas and aspirations into tangible, growth-oriented projects.
By focusing on human stories rather than commercial advertising, the show provides a unique window into the entrepreneurial processes, allowing the public to accompany entrepreneurs on their journeys and witness their efforts in bringing their visions to life.
A Trusted Media Platform
The increasing willingness of entrepreneurs to connect with Mohammed Hassan Al Yasi and participate in the programme reflects the trust and recognition that “عندي مشروع” has established within the entrepreneurial community. The programme acts as a vital conduit for promoting local initiatives and documenting diverse entrepreneurial experiences originating from individual ideas that have evolved into concrete economic ventures.
With each episode, the show underscores the premise that every successful project begins with a singular idea driven by a person willing to take on the challenge. It aims to inspire youth, highlight the diversity and vitality of the entrepreneurial sector, and reaffirm the role of Sharjah TV as a significant supporter of youth initiatives, showcasing their talents, projects, and contributions to society.