The Dubai Jewelry Group has announced its exclusive golden campaign for the 31st edition of the Dubai Shopping Festival. This initiative offers shoppers a rare opportunity to win valuable gold prizes while enjoying exclusive deals at hundreds of participating jewelry stores. Aimed at solidifying Dubai’s reputation as a global gold destination, the campaign enhances the festival’s status as one of the region’s premier shopping events. With offers running from December 5, 2025, to January 11, 2026, shoppers who spend 1,500 AED or more at any participating store can enter draws for a chance to win up to 5 kilograms of gold. This year’s promotion is set to captivate both residents and tourists eager for incredible bargains and prizes during the Dubai Shopping Festival’s golden jubilee.
Unprecedented Prizes Await Shoppers
The campaign’s highlight includes an enticing opportunity for 17 winners throughout the festival, with weekly draws selecting four lucky individuals who will each receive 250 grams of gold. The festivities will culminate in a grand finale draw, where one participant will win a grand prize of one kilogram of gold. This incredible incentive not only enhances the shopping experience but also invites participation from a diverse audience keen on indulging in luxury.
Exclusive Offers at Over 250 Stores
This year’s promotions are scattered across more than 250 stores in Dubai, providing a rich selection of deals. Shoppers can take advantage of discounts exceeding 50% on the making charges of selected gold jewelry. Additionally, a remarkable offer allows customers to receive half the value back on select diamond and pearl collections, making luxury more accessible than ever.
Incredible Discounts on Jewelry
Jewelry aficionados can delight in discounts of up to 70% on select diamond and pearl pieces, showcasing elegant designs at astonishing prices. Moreover, customers have the unique opportunity to exchange their old gold for new without any deductions from its original value—a privilege extended across all participating stores.
A Commitment to Dubai’s Shopping Scene
Touhid Abdullah, Chairman of the Dubai Jewelry Group, stated, “As we celebrate the 31st edition of the Dubai Shopping Festival, we reaffirm our commitment to positioning Dubai as the premier destination for jewelry shopping. Through this campaign, we provide shoppers with the chance to win grand prizes while offering them unforgettable shopping experiences.” Each year, the dazzling jewelry offerings contribute significantly to the momentum of the Dubai Shopping Festival, enhancing footfall and spending, and solidifying Dubai’s status as a favored locale for luxurious shopping. The Dubai Jewelry Group’s efforts this year are focused on invigorating the sector and supporting the consistent growth of the jewelry market in the emirate.