The Ministry of Community Development has launched a new social empowerment programme called “Madar.” This initiative serves as a comprehensive national platform designed to transition beneficiaries from reliance on social support to active participation in economic productivity and community development. The programme aims to enhance individual capabilities and prepare them to leverage sustainable work and production opportunities.
A Shift Towards Economic Independence
“Madar” reflects a national strategy that seeks to empower beneficiaries to move away from dependence on aid and towards social and economic independence. By doing so, the programme aims to improve the quality of life for participants and establish greater family stability.
Target Audience and Empowerment Pathways
The programme specifically targets individuals who are capable of work and production, directing them along empowerment pathways tailored to their abilities, needs, and readiness levels. Key components of the programme include:
- Professional Empowerment Pathway: This focuses on preparing beneficiaries to enter the job market through training and skill enhancement, as well as connecting them to appropriate job opportunities.
- Entrepreneurship Support for Emirati Families: This pathway is dedicated to assisting small and home-based business owners in establishing and developing their projects, thereby enriching their income sources and supporting family economic independence.
- Financial Literacy Programmes: These initiatives aim to improve financial understanding among participants, fostering better money management skills.
Follow-Up and Sustainable Impact
The Ministry will monitor the performance of programme beneficiaries for a full year following their employment to ensure they remain on their professional paths and to enhance their economic growth opportunities. This includes tracking job stability and fostering access to available support and incentive programmes, all aimed at achieving sustainable developmental impact that benefits individuals, families, and the wider community.

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