The advent of digital innovation has positioned Dubai as a global leader, with “Dubai Digital” helping establish the city among the top five worldwide. Supported by the latest Brand Finance city branding index, Dubai’s digital initiatives are significantly impacting its global standing, enhancing its brand value and competitive edge in the international arena.
According to the Brand Finance city branding index, one of the leading global entities specializing in brand evaluation, Dubai Digital contributes to establishing the city among the top five globally.
The brand value of Dubai is one trillion dirhams, with Dubai Digital contributing 31 billion dirhams to this total, according to the Dubai Media Office. Additionally, Dubai Digital supports the emirate’s position in seven out of eight key pillars and 39 out of 45 factors within the city branding index.
Dubai scores 86 out of 100 points in the ranking, while Dubai Digital has been rated +AA in institutional brand strength, placing it among the leading digital government entities globally.
“Dubai Digital” contributes to establishing Dubai among the top five cities worldwide in the Brand Finance city branding index, with a brand value of one trillion dirhams and Dubai Digital contributing 31 billion dirhams to this value. Dubai Digital achieved a score of 86 out of 100 in the index.