The Dubai Brand, the creative arm of the Dubai Government Media Office, has launched a new campaign in collaboration with the General Directorate of Residency and Foreigners Affairs to introduce visitors to attractions during the summer. This initiative aims to highlight the best experiences Dubai offers in the summer, enabling visitors to enjoy the diverse activities the city has to offer. This campaign is part of the preparations for Dubai’s summer destinations in 2025, striving to provide comprehensive and engaging information for visitors.
Welcoming Steps for Visitors
As part of the initiative, the General Directorate of Residency and Foreigners Affairs in Dubai will welcome visitors at the arrival area, where commemorative passports will be distributed. These passports aim to provide an exciting experience for visitors, offering information about the key diverse experiences that Dubai boasts. Thanks to these passports, visitors can learn about the main attractions in the city through an innovative approach.
Accessing Useful Information Through Technology
Each passport includes a QR code that allows visitors to easily access the Dubai Summer Destinations page. By scanning this code, visitors receive a comprehensive guide featuring interactive digital resources issued by the Dubai Brand. This guide facilitates city exploration during the summer months, providing accurate information about various service, tourism, and entertainment facilities.
Exploring Unique Experiences
The guides also include details about restaurants and cafes participating in the “Proudly from Dubai” initiative, which aims to support local businesses and enhance the unique experiences the city offers. This initiative seeks to introduce visitors to the best summer attractions, allowing them to maximize their experience in Dubai.
Through the collaboration between the Dubai Brand and the General Directorate of Residency and Foreigners Affairs, this campaign serves as a model for promoting tourism and providing comprehensive information that enhances visitors’ experiences. Ultimately, the initiative ensures that visitors have access to valuable information that helps them make the most of every moment of their stay in Dubai during the summer.