Increased Influence of Children on Family Travel Decisions from the UAE in Summer
As summer approaches, the influence of children on family travel decisions from the UAE increases, reshaping tourism and travel destinations. A recent study by Visa shows that children’s roles in guiding trip choices are growing, making it clear that vacations are increasingly tailored to the interests of young ones. This phenomenon carries significant implications for how families plan their trips and how children impact travel decisions.
Growth in Recreational Travel Spending
Data from Visa’s “Travel Pulse” indicates a 48% increase in recreational travel spending from June 15 to August 15, 2025, compared to the rest of the year. Residents of the UAE are taking advantage of school holidays to combine visits to relatives with diverse recreational experiences. This trend reflects the growing inclination toward family travel and the influence of children on destination and activity choices.
Family Trips and Preferred Destinations
The study revealed that 40% of leisure travelers made multiple trips during the summer, averaging 14 days per trip. London, as in previous years, remains one of the favorite destinations for Emirati families, accounting for about 7% of total travelers. Muscat and Riyadh followed, indicating a strong trend in family travel during holiday periods.
Children’s Direct Influence on Travel Itineraries
The report specifically addressed the impact of children on planning tourist activities, noting a remarkable 150% increase in spending on amusement parks. This surge reflects the significant influence that children have on family travel decisions from the UAE in summer. Travelers from the UAE spent an average of $145 per ticket on recreational activities, highlighting the growing role of children.
Future Prospects for Family Travel Experiences
Salima Gouteva, Vice President and General Manager of Visa in the UAE, stated the need to respond to these trends by designing travel experiences that meet family needs. As children’s influence on travel decisions grows, companies will seek to offer diverse options that enhance this experience. Innovation and flexibility will be key to adding value to family trips, leading to the creation of unforgettable and enjoyable travel experiences.
Overall, the influence of children on family travel decisions from the UAE in summer is becoming increasingly evident, shaping new contours on the tourism map and opening up new horizons for family travel experiences.