10 Million Dirhams from Al Ansari Holding in Support of “Edge of Life”
In a humanitarian move that reflects its commitment to charitable work, Al Ansari Holding, which includes Al Ansari Financial Services and Al Ansari Exchange, announced a donation of 10 million dirhams in support of the “Edge of Life” campaign. This campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, aims to save five million children from starvation, with the goal of raising at least one billion dirhams to support sustainable initiatives and projects to combat child hunger worldwide.
Campaign Goals and the Importance of Support
The “Edge of Life” campaign, which takes place during the blessed month of Ramadan, seeks to implement sustainable programs and positively impact the most vulnerable communities. The campaign collaborates with international organizations such as UNICEF and Save the Children, highlighting joint efforts to combat hunger and food security for children facing the most severe forms of hunger in disaster and crisis zones.
The Challenges of Hunger and Its Humanitarian Dimensions
Every minute, five children under the age of five die from malnutrition and hunger worldwide, making the “Edge of Life” campaign a pressing necessity. Mohammed Ali Al Ansari, Chairman of Al Ansari Holding, expressed pride in supporting this initiative, noting that it reflects the UAE’s leadership in humanitarian work and its active role in addressing food-related crises and securing children’s rights to life and educational growth.
Ways to Contribute and Engage Actively
The “Edge of Life” campaign welcomes contributions from institutions and individuals through five main channels. Contributors can visit the dedicated campaign website at www.edgeoflife.ae or use the toll-free call center at 8004999. Bank transfers can also be made to support the campaign (940340003708472909222 IBAN: AE) at Emirates Islamic Bank. Additionally, contributors can donate via SMS, making the process accessible to everyone and encouraging widespread participation.
In the spirit of innovation and community engagement, the “Dubai Now” app allows donations under the “Donations” category, as well as through platforms like YallaGive.com and Jood.ae. Al Ansari Holding’s commitment to support the “Edge of Life” campaign coincides with its 60th anniversary, reflecting the company’s social responsibility and desire to strengthen communities and improve conditions for the most needy children.
As the “Edge of Life” campaign continues to provide opportunities to contribute and support children, our collective efforts represent a step toward a hunger-free world.