DTCM Ajman concludes promotional tour in India, accompanying image with press release
Press Release
Ajman, United Arab Emirates: The Department of Tourism, Culture and Media of Ajman has successfully concluded its promotional tour in India, which included key cities such as Mumbai, Chennai, and Hyderabad. This initiative aimed to enhance Ajman’s presence in international tourist markets while strengthening collaboration with the travel and tourism sector in India.
Engaging the Indian Travel Market
Throughout this tour, the department held a series of professional meetings and informative workshops with travel agents and tour operators, showcasing the diverse tourism experiences and attractions Ajman has to offer. These engagements allowed for discussions regarding potential collaborative opportunities to develop tourism programmes that would position the emirate among the top choices for Indian travellers visiting the UAE.
Introduction of Growth Incentives
As part of its efforts to translate partnerships into tangible growth opportunities, the department launched the “Ajman Partner” programme during the tour. This initiative provides incentives aimed at supporting travel sector partners and encouraging them to ramp up promotional campaigns for the emirate, ultimately enhancing bookings and attracting more visitors. This initiative seeks to establish Ajman as an enticing tourist destination within the Indian market.
Insights from the Tour
Mr. Mahmoud Khalil Al Hashimi, Director General of the Department of Tourism, Culture and Media of Ajman, stated, “Our tour in India underscored the significance of this market in our strategy to diversify our tourism sectors. It provided us with vital opportunities for direct communication with our partners, enabling us to understand their needs and explore new collaboration prospects in order to design compelling and competitive tourism experiences.” He further emphasised that through the “Ajman Partner” programme, the department shifts from mere promotion to proactive stimulation of growth, recognising partners as key contributors to Ajman’s tourism growth journey.
Broader Strategic Goals
This tour is part of the department’s broader efforts to bolster Ajman’s presence in major tourism markets and open new channels for cooperation within the international travel sector. Such initiatives are geared towards diversifying the sources of tourism to the emirate, enhancing its competitiveness and attractiveness, in line with Ajman Vision 2030.
Continuing Engagement with India
As the promotional tour comes to a close, Ajman is committed to solidifying its presence in the Indian market with more robust measures. From meetings that connect partners to initiatives that stimulate growth, Ajman is focusing on providing excellent tourism experiences that capture the interest of Indian travellers, paving the way for a new phase of cooperative tourism opportunities.
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