Ford has reported an impressive 15% growth in sales for its Ford and Lincoln brands in the region during the first half of the year, reinforcing its market leadership. This remarkable achievement underscores the brand’s robust sales performance and establishes Ford as the fastest-growing manufacturer among the top five competitors in the area. Such growth can be attributed to a stellar product lineup, enhanced strategic networks, and a relentless focus on customer experience.
Sales Surge in the First Half of the Year
Ford and Lincoln’s combined sales in the Middle East and North Africa saw an increase of 15% by the end of June 2025 compared to the same period last year. The highest sales volumes were recorded in Saudi Arabia, the UAE, and Kuwait, showcasing the growing demand for Ford’s offerings in these markets.
Commitment to Customer Experience
Ravi Ravichandran, President of Ford Middle East and North Africa, stated, “Our exceptional performance in the first half reflects the dedication of our dealer partners and the strength of our locally tested vehicle lineup that provides the right model for every lifestyle.” This commitment is further reinforced by the integration of partners from North Africa and the establishment of a regional operations center in Riyadh, enhancing customer service across the diverse region.
Diverse Product Lineup Drives Growth
Ford’s comprehensive vehicle lineup continues to attract strong customer interest, with the Territory and Taurus models playing key roles in the sales strategy. The Taurus has earned the title of the best-selling car in the region. Meanwhile, the versatile Everest has emerged as the fastest-growing model in its category, reflecting Ford’s ability to cater to varying customer preferences.
Lincoln’s Strong Performance
The Lincoln brand also maintains its momentum, with the Nautilus and Corsair leading luxury vehicle sales in the Middle East. The Nautilus’s appeal was recently recognized as it won the title of “Best Luxury SUV of 2025” from MotorTrend, along with a safety award from the Insurance Institute for Highway Safety. These accolades highlight the blend of sophisticated design and reliable safety features, while the Corsair offers advanced technology and superior performance.
Strategic Enhancements and Future Outlook
Ravichandran expressed excitement about the favorable market reception of Ford and Lincoln vehicles, noting, “The successful launches of the new Territory and all-new Expedition, in particular, have given our business a significant boost.” As the company looks ahead, it is gearing up for the highly anticipated debut of the all-new luxury Lincoln Navigator and upcoming electric models, including the hybrid Territory and the Mustang Mach-E, Ford’s first high-performance electric vehicle in the region.
The first half of 2025 has also seen key strategic achievements bolstering Ford’s SUV offerings. Operations have been enhanced through the opening of a new parts distribution center in Dubai and the launch of the FordPass® app in the UAE, aimed at improving after-sales support and elevating the vehicle ownership experience.
Innovative Customer Support Initiatives
Ford has reaffirmed its commitment to customer satisfaction post-purchase through the “Ford Customer Experience” program, which includes specialized training certifications for sales and service staff at dealerships. Designed to empower employees in delivering unforgettable customer experiences, this initiative effectively utilizes innovative technology and operational efficiency to meet individual client needs. Earlier this year, Al-Jazira Vehicles received program certification, joining Al-Mana Motors and Al-Muhaidib Vehicles as one of the first three partners in the Middle East to earn this prestigious recognition.
This substantial 15% growth in sales for Ford and Lincoln in the region during the first half not only highlights the brands’ market strength but also their unwavering commitment to enhancing customer experiences while expanding their innovative product offerings.